Alaska Airlines Celebrates Pride with Discounts, Events and Matching Donation to the ‘It Gets Better’ Project

Alaska Airlines is celebrating Pride Month with a pledge to donate funds to the It Gets Better Project, in partnership with Uber. In addition, the airline is offering flight deals and giveaways,...

SEATTLE, June 6, 2016 /PRNewswire/ — Alaska Airlines is celebrating Pride Month with a pledge to donate funds to the It Gets Better Project, in partnership with Uber. In addition, the airline is offering flight deals and giveaways, and participating in celebration throughout its route network.

"Our company is a proud supporter of LGBT equality in the workplace and our community. As an airline, we support all of our customers in their journey regardless of their orientation," said Tammy Young, Alaska’s vice president of human resources. "Not to mention, Pride Month is a ton of fun!"

Beginning June 6, and throughout the summer pride season, Alaska Airlines and the ridesharing service Uber will each donate $1 to the It Gets Better Project for every tweet, Facebook post or Instagram post tagged with #LoveMovesUs, up to a total of $28,000.

"The It Gets Better Project is honored to partner with Uber and Alaska Airlines for the 2016 pride season," said Brian Wenke, executive director of the It Gets Better Project. "These forward-thinking corporations are helping to create a better world for LGBTQ young people by fostering a welcoming environment for open discussion about their community. Together, the It Gets Better Project,Uber, and Alaska Airlines will share the #LoveMovesUs initiative with those poised to reap the greatest benefit from its positive message."

People who enter a city-specific promo code into the Uber app and ride on uberPOOL or uberX during pride weeks in the following seven cities will also be entered to win round-trip flights anywhere Alaska Airlines flies:

  • Los Angeles (June 6-12)
  • Portland, Oregon (June 13-19)
  • San Francisco (June 20-26)
  • Seattle (June 20-26)
  • San Diego (July 13-19)
  • Honolulu (Oct. 16-22)
  • Palm Springs, California (Nov. 1-6)

"We believe the world is a better, more connected place when our differences are celebrated and when people from all walks of life feel welcome and supported," said William Barnes, West Coast Regional General Manager for Uber. "We’re thrilled to join Alaska Airlines and the It Gets Better Project in sending a powerful message of hope and support to the entire LGBT community in cities up and down the West Coast."

Learn more, and find the promo codes, at

Alaska Airlines employees will also have a presence at pride events up and down the West Coast in 2016, including marching in parades, hosting events and enjoying pride. Alaska street teams will be joining in the celebrations at pride festivals in Anchorage, Alaska, Portland, Oregon, Honolulu, San Diego, and Palm Springs, California. In Alaska’s hometown of Seattle, street teams may be found at events around the city throughout June, including at the Seattle Pride Parade, parties at Sun Liquor and the White Party at the Baltic Room, various GSBA events and Seattle Men’s Chorus performances.

"Alaska Airlines has been longtime supporters of our LGBT community, and we’re looking forward to joining our friends, customers and fellow employees at pride events throughout Pride Month here in Seattle, as well as in seven other West Coast cities," said Kevin Larson, vice president of Alaska’s GLOBE group for LGBT employees and supporters.

On the Alaska Airlines blog: Why we’re proud to support pride

Earlier this year, Alaska received a perfect score of 100 percent on the 2016 Corporate Equality Index, a national report on LGBT workplace equality, administered by the Human Rights Campaign Foundation – for its fifth year in a row.

Alaska is also offering travel discounts to a number of cities for pride weekends this year, including Gay Wine Weekend in Sonoma, California, San Diego Pride, Honolulu Pride, and more. Learn more at Join the celebration online, with the hashtag #FlyWithPride.

Alaska Airlines, a subsidiary of Alaska Air Group (NYSE: ALK), together with its partner regional airlines, serves more than 100 cities through an expansive network in the United States, Canada, Costa Rica and Mexico. Alaska Airlines ranked "Highest in Customer Satisfaction Among Traditional Carriers in North America" in the J.D. Power North American Airline Satisfaction Study for nine consecutive years from 2008 to 2016. Alaska Airlines’ Mileage Plan also ranked "Highest in Customer Satisfaction with Airline Loyalty Rewards Programs" in the J.D. Power Airline Loyalty/Rewards Program Satisfaction Report for the last three consecutive years. For reservations, visit For more news and information, visit the Alaska Airlines Newsroom at

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SOURCE Alaska Airlines