Alaska Airlines and Horizon Air Welcome Coke Back Onboard

In response to customer input, Alaska Airlines and Horizon Air will again serve beverages from The Coca-Cola Company onboard all flights starting March 1. Both airlines served Coca-Cola products from 1998 until April 2008, when Jones Premium Sodas began to be offered instead.

"We enjoyed serving Jones Soda and working with the Jones team," said Steve Jarvis, Alaska Airlines’ vice president of marketing, sales and customer experience. "As we continue to spread our wings beyond the West Coast, it’s increasingly important to respond to our customers’ requests for Coca-Cola products onboard."

Alaska Airlines will offer complimentary CocaCola®, diet Coke®, Coca-Cola Zero™, Sprite® and diet Sprite Zero™. Horizon will offer CocaCola®, diet Coke® and Sprite®, also free of charge.

"The Coca-Cola Company is very pleased to renew our partnership with Alaska Airlines and Horizon Air and we’re delighted to again refresh their customers with our brands," said Stefanie Miller, Coca-Cola North America vice president of strategic partnership marketing.

Coca-Cola Foodservice and On-Premise serves the restaurant and hospitality industry as part of The Coca-Cola Company –the world’s largest beverage company, refreshing consumers with nearly 500 sparkling and still brands. Along with Coca-Cola, recognized as the world’s most valuable brand, the company’s portfolio includes 12 other billion dollar brands, including Diet Coke, Fanta, Sprite, Coca-Cola Zero, vitaminwater, POWERADE, Minute Maid and Georgia Coffee. Globally, it is the No. 1 provider of sparkling beverages, juices and juice drinks and ready-to-drink teas and coffees. Through the world’s largest beverage distribution system, consumers in more than 200 countries enjoy the company’s beverages at a rate of nearly 1.6 billion servings a day. With an enduring commitment to building sustainable communities, the company is focused on initiatives that protect the environment, conserve resources and enhance the economic development of the communities where it operates.

Alaska Airlines and Horizon Air, subsidiaries of Alaska Air Group , together serve more than 90 cities through an expansive network in Alaska, the Lower 48, Hawaii, Canada and Mexico. Alaska Airlines ranked "Highest in Customer Satisfaction Among Traditional Network Carriers" in the J.D. Power and Associates 2008 and 2009 North America Airline Satisfaction Studies(SM). For reservations, visit alaskaair.com. For more news and information, visit the Alaska Airlines/Horizon Air Newsroom at alaskaair.com/newsroom.

First Call Analyst:
FCMN Contact: maria.koenig@alaskaair.com

SOURCE: Alaska Airlines