Alaska Airlines and Horizon Air Offer ‘Mystery Discounts’

Alaska Airlines and Horizon Air today announced "Mystery Discounts," in which the carriers will offer a discount off fares to new destinations each day, for three consecutive days, starting at 12:01 a.m. Monday, Sept. 14.

"We’re offering incredible daily discounts for three days so our customers can plan a fall getaway at a really great price," said Steve Jarvis, Alaska Airlines’ vice president of marketing, sales and customer experience. "We encourage customers to log on to alaskaair.com to check out which new destinations will be highlighted each day."

Mystery Discounts represent a substantial savings off regular fares. They will be revealed Sept. 14, 15 and 16, 2009, at 12:01 a.m. (Pacific time) only through Alaska’s Web site, alaskaair.com. The fares will be valid for immediate purchase for 24 hours. Seats are limited and travel dates vary.

Alaska Airlines and Horizon Air, subsidiaries of Alaska Air Group , together serve more than 90 cities through an expansive network in Alaska, the Lower 48, Hawaii, Canada and Mexico. Alaska Airlines ranked "Highest in Customer Satisfaction Among Traditional Network Carriers" in the J.D. Power and Associates 2008 and 2009 North America Airline Satisfaction Studies(SM). For reservations, visit alaskaair.com. For more news and information, visit the Alaska Airlines/Horizon Air Newsroom at alaskaair.com/newsroom.

First Call Analyst:
FCMN Contact: barb.johnson@alaskaair.com

SOURCE: Alaska Airlines