Alaska Airlines Adds Mobile Boarding Pass, Additional Features to App for iPhone and iPod Touch

SEATTLE, Aug. 29, 2011 /PRNewswire/ — Alaska Airlines announced today its application for the iPhone and iPod touch is now available with several new features aimed at providing customers with convenient and quick access to their most important travel information. The most significant new feature is the ability to check in and access your mobile boarding pass within the app.

"Our new iPhone and iPod touch app makes travel more convenient and simpler than ever," said Curtis Kopf, Alaska Airlines’ managing director of customer innovation and alaskaair.com. "This powerful app is like a personal concierge service — it knows where you are at each stage of your travel and provides you easy access to the travel information that matters most."

New features of the app include:

• access to a mobile boarding pass
• check in for flights
• track flight status and boarding information
• create text or email flight alerts
• select and change seats
• create a parking reminder
• add notes for hotel and car reservations
• access "My Trips" to view multiple flight itineraries
• track Alaska Airlines Mileage Plan account information

Later this year, Alaska Airlines plans to launch an Android app and a refreshed mobile- optimized website to make access to www.alaskaair.com easier and more convenient for other mobile devices and tablet users.

Built by Seattle-based Ubermind, the Alaska Airlines app is a complete redesign of the airline’s first mobile app launched in March 2010. More information is available online at www.alaskaair.com/mobile.

The Alaska Airlines app is available for free from the App Store on iPhone and iPod touch or at www.itunes.com/appstore.

Images of the new iPhone app are available in Alaska Airlines’ online image gallery at www.alaskaair.com/newsroom.

Alaska Airlines and Horizon Air, subsidiaries of Alaska Air Group (NYSE: ALK), together serve 90 cities through an expansive network in Alaska, the Lower 48, Hawaii, Canada and Mexico. Alaska Airlines ranked "Highest in Customer Satisfaction Among Traditional Network Carriers" in the J.D. Power and Associates 2008, 2009, 2010 and 2011 North America Airline Satisfaction Studies(SM). For reservations, visit www.alaskaair.com. For more news and information, visit the Alaska Airlines/Horizon Air Newsroom at www.alaskaair.com/newsroom.

SOURCE Alaska Airlines