Alaska Air Group Reports January Traffic

Alaska Air Group, Inc. today reported January operational results for its subsidiaries, Alaska Airlines (Alaska) and Horizon Air (Horizon). ALASKA AIRLINES Alaska reported an increase in load...

Alaska Air Group, Inc. today reported January operational results for its subsidiaries, Alaska Airlines (Alaska) and Horizon Air (Horizon).

ALASKA AIRLINES

Alaska reported an increase in load factor to 77.7 percent in January 2010, compared to 71.7 percent in January 2009, on a 1.0 percent increase in available seat miles (ASMs) compared to the prior-year period. Alaska also reported that 85.7 percent of its flights arrived on time in January 2010, a 14.2-point increase compared to the 71.5 percent reported in January 2009. The following tables show the operational results for January 2010, compared to the prior-year periods:

                                         January
                                         -------
                                2010      2009   Change
                                ----      ----   ------
  Revenue passenger miles
   RPMs (000,000)              1,473     1,345    9.5%
  Available seat miles
   ASMs (000,000)              1,896     1,877    1.0%
  Passenger load factor         77.7%     71.7%   6.0pts
  Revenue passengers (000)     1,184     1,133    4.5%
  On-time arrivals as
   reported to U.S. DOT         85.7%     71.5%  14.2pts
   --------------------         ----      ----   -------

  HORIZON AIR

Horizon reported an increase in load factor to 68.8 percent in January 2010, compared to 63.1 percent in January 2009. Horizon reported that 86.5 percent of its flights arrived on time in January 2010, a 14.8-point increase compared to the 71.7 percent reported in January 2009. The following tables show the operational results for January 2010, compared to the prior-year periods:

                                     January
                                     -------
                             2010     2009    Change
                             ----     ----    ------
  RPMs (000,000)              185      167     10.4%
  ASMs (000,000)              268      265      1.2%
  Passenger load factor      68.8%    63.1%     5.7pts
  Revenue passengers (000)    523      501      4.3%
  On-time arrivals           86.5%    71.7%    14.8pts
  ----------------           ----     ----    -------

Alaska Airlines and Horizon Air, subsidiaries of Alaska Air Group , together serve more than 90 cities through an expansive network in Alaska, the Lower 48, Hawaii, Canada and Mexico. Alaska Airlines ranked "Highest in Customer Satisfaction Among Traditional Network Carriers" in the J.D. Power and Associates 2008 and 2009 North America Airline Satisfaction Studies(SM). For reservations, visit alaskaair.com. For more news and information, visit the Alaska Airlines/Horizon Air Newsroom at alaskaair.com/newsroom.

First Call Analyst:
FCMN Contact: maria.koenig@alaskaair.com

SOURCE: Alaska Air Group, Inc.

CONTACT: Media, Bobbie Egan, Media Relations Manager, +1-206-392-5134,
or Investors/analysts, Shannon Alberts, Managing Director of Investor
Relations, +1-206-392-5218, both of Alaska Air Group, Inc.