Alaska Airlines unveils major brand updates
Share

Today Alaska Airlines revealed the most substantial updates to its brand in a quarter century.
Beginning today, and throughout the rest of 2016, Alaska fliers will see the visual updates in new signage at the airport, an all-new airplane paint job, a refreshed website and mobile app, and more.
“We’ve always been a company about genuine, caring service. Our values are staying the same, but it’s time for our brand to show up bigger,” says Sangita Woerner, Alaska’s vice president of marketing. “We’ve added 90 new markets in the past five years. As we continue to grow, we are updating the outward expression of our brand so it shows up bolder wherever we fly.”
The visual changes unveiled today are the culmination of a number of cabin enhancements the carrier has made in the past year, which include free entertainment and premium just-released Hollywood movies, Tom Douglas signature onboard entrees and seatback power.
“Our brand is our reputation and who we are as a company. The logo and identity, those are the outward expression of our strong commitment to our customers,” said Woerner.