As the title sponsor of San Francisco’s Chinese New Year Parade & Festival, we’re proud to celebrate not only the year of the Rabbit but also the year of the Cat—and all the communities this holiday touches.

• 4 min read
• January 22, 2023

Being the most caring airline starts with employing first-class people who go the extra mile for every single guest. We’re thrilled to be part of this year’s Big Game in a few of our key markets—especially our employees who appeared in the commercials. Take a look!

• 4 min read
• February 9, 2023

Recently, an all-female crew flew an extra special flight to Seattle. It was Capt. Callie’s last flight with Horizon Air, our long-time regional airline sister company and her first time having flown her mom and grandfather as guests in the main cabin.  

• 3 min read
• March 8, 2023

In celebration of more than 15 years of service in the Hawaiian Islands, Alaska Airlines is partnering with Hawaiʻi-based illustrator, Shar Tuiʻasoa of Punky Aloha Studio to design our second special-edition painted aircraft in honor of the Aloha State. The artwork for the new aircraft will reflect Hawaiʻi’s Pledge To Our Keiki and will be revealed later this year.

• 3 min read
• March 9, 2023

Recently we surprised 12 West Oakland Middle School students with a seven-day trip to Hawai’i in partnership with STATE Bags. For many of them, it was for their first time on a plane—and for all of them, it was their first time to the Islands. From harvesting kalo to zip-lining through lush forests and diving in to so many immersive experiences, the students learned powerful ways to malama Hawaii and the beauty of friendship, community and culture.

• 7 min read
• April 13, 2023

Two years after unveiling Our Commitment aircraft, which supports equity and education and features 14 children, grandchildren and mentees of Alaska Airlines’ employees, we boarded 43 high school juniors from Seattle and Portland school districts onto the special plane to tour five historically Black colleges and universities (HBCUs) in Atlanta.

• 4 min read
• April 25, 2023

As the Kraken make hockey history, we couldn’t be prouder to be the team’s official airline. To celebrate our home team’s run through the playoffs, we’re offering deals, chances to win and priority boarding

• 3 min read
• May 1, 2023

Last week, our 14th Fallen Hero Cart arrived at San Antonio International Airport after a journey of more than 2,000 miles from SeaTac, Washington. It was the largest Fallen Soldier Cart dedication we’ve ever had and the first time two military livery aircraft have been able to join the hand-off.

• 5 min read
• May 29, 2023