News & stories

5 ways to malama (care for) Hawaii

As visitors to Hawaii, it’s our kuleana (responsibility) to honor the Aloha spirit by respecting and exercising malama (care) while you’re in the islands. We’ve compiled 5 ways to practice malama, each with a short video by the Hawaii Tourism Authority.

Honoring Martin Luther King Jr. & beloved designer Adé Hogue

Martin Luther King Jr.’s quote on the side of the Our Commitment aircraft is meaningful to us in more ways than one. It represents our joint commitment to advancing racial equity and education with our long-standing partner, UNCF. It also reminds us of Adé Hogue, a talented, Chicago-based artist, designer and friend of the Alaska family who was taken from this world far too soon.

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