Opinion: Some kids need a little lift to see aviation as a career path (Seattle Times)
In aviation and in other realms, “lift” is the force that lifts airplanes into the sky, pulls sailboats forward, and makes propellers on windmills work.
Copper River salmon 2019: First fish are the stars on the red carpet in Seattle
In celebration of the first catch, Alaska Airlines hosted a red carpet welcome for the Copper River salmon arriving Friday at Seattle-Tacoma International Airport. About 18,000 pounds of fresh fish were on the early-morning flight.

Russell Wilson to graduates: Savor the journey, but there’s no time to sleep
Just days away from graduation, hundreds of seniors from Highline Public Schools south of Seattle went on a special “field trip” with Alaska’s Chief Football Officer Russell Wilson at The Museum of Flight. Joined by Alaska COO Ben Minicucci and NASA Astronaut Dottie Metcalf-Lindenburger, students were applauded for their academic excellence and encouraged to dream…

What goes into 7 parades: long hours, hundreds of Alaska employees — and boundless Pride
Alaska Airlines has official partnerships with seven parades and employee groups will march in at least nine cities, starting in Portland on June 16.

Opinion: Mayors’ gathering in Honolulu evokes legacies of service (Honolulu Star-Advertiser)
At Alaska Airlines, we recognize how vital it is to give back to the communities we serve. As part of our support of the 87th annual U.S. Conference of Mayors, held June 28 to July 1 in Honolulu, Vice President of External Relations Diana Birkett Rakow reflects on the challenges our cities’ mayors face and…

A wish fulfilled: Captain Tristan reports for pilot duty at Alaska Airlines
Alaska Airlines has partnered with Make-A-Wish for more than 30 years, helping thousands of wish children and their families reach the destinations of their dreams. For Tristan, that dream destination was the flight deck.

How Alaska Airlines Foundation helps students ClimbHI – creating lift and inspiring Hawaii’s future tourism leaders
ClimbHI – a Honolulu nonprofit that helps students explore careers in tourism – is just one of the community organizations that the Alaska Airlines Foundation is investing in to enable young people to reach new possibilities.

How Alaska’s internships show students they can be whoever they want to be
Every summer, Alaska Airlines welcomes interns into teams throughout the company. The application window for 2020 internships opens Friday, Oct. 11.

Opinion: Corporate responsibility isn’t all corporate — it’s about people and community (Puget Sound Business Journal)
Diana Birkett Rakow writes corporate responsibility measures are directly connected to economic growth. “It’s about people and our responsibility to each other, those inside our companies and those around us.”

Watch how Alaska employees surprised kids at Mary’s Place, part of our Week of LIFT
A roar of excitement filled the inside of Mary’s Place in Seattle on Friday afternoon while children and teens were surprised with a brand-new playroom and study space filled with games, bean bag chairs and a fresh coat of paint. Watch the big reveal.

Video: How this community college is preparing students for careers in aviation (PBS)
According to Boeing, 800,000 new pilots will be needed worldwide over the next 20 years. In Bend, Oregon, a community college is preparing students to resolve this critical need — and cultivate their own career success. Special correspondent Cat Wise reports.

Alaska Airlines ‘North Pole’ flight makes life a little brighter for well-deserving children
This weekend, our annual Fantasy Flight arrived at the “North Pole” to bring smiles and holiday cheer to 65 children, many of whom live in shelters or transitional housing.