
You ‘Sweater Believe’ Alaska Airlines makes the holidays a priority
We’re spreading holiday cheer by offering guests wearing ANY kind of holiday sweater priority boarding on Dec. 17, National Ugly Sweater Day. The one-day promotion will be celebrated by guests and employees alike and includes all Alaska and Horizon Air flights.

Why @AlaskaAir has the best employees on earth, a short story
Alaska Airlines employees are some of the most kindhearted, empathetic people in the business and are there for our guests when they need it most. Recently, an Alaska employee in San Francisco, Gary, went out of his way to take care of a guest, who took to Twitter to share her experience.

Popular Alaska Lounges are getting a refreshing new look & more elbow room
While more guests begin to travel again and appreciate our Lounge experience—some call it “an oasis in the airport,” a major expansion of our Lounges has been in the works for 2025 and 2026.

How travel brought me & my family closer to Black History
Recently, Tash Haynes & her family set out on a journey to visit iconic parts of the U.S Civil Rights Trail in honor of Black History Month. Check out the pivotal places they visited where prominent leaders emerged and changed the nation, shifting the course of history and bringing us to today.

Alaska Airlines is starting up a tech incubator in Silicon Valley to enhance the travel experience
Enhancements are coming fast and furiously to airports across the country, including San Jose where we’re testing out new technology to advance the way people travel.

We’re investing billions in major improvements at our key airports to ensure you’ll have a great trip
Approximately $2.3 billion in infrastructure upgrades are underway that guests will enjoy when traveling through our key hub airports along the West Coast. You might notice some of the renovations on your next trip as we continue to grow and fly to more places. Check out the work that’s happening now & projects set to start soon.

Eight is great! Alaska launches new $8 flat rate for streaming-fast satellite Wi-Fi
Our fast satellite Wi-Fi just got a price break! And, we’re offering a variety of new meal selections to pair with your sky surfing and streaming.

Alaska Airlines pilot pulls some strings to delight guests
Alaska First Officer Buddy was recently at the right place, right time to share his gift of music with Alaska guests.

Show your Star Wars spirit on Alaska Airlines and board early this ‘May the Fourth’
May you have Star Wars gear to wear on May 4 when you fly Alaska because any guests repping a Galaxy Far, Far Away that day will get early boarding!

Guest writes, “Dear Alaska Airlines, you changed my life”
Creating meaningful connections and fond memories is what we strive for every day. For Carrie, we created a lifetime of them & we just had to share her letter to Alaska.

Five reasons to travel using Alaska Airlines mobile app
Our mobile app is the perfect travel companion from the day you start shopping for flights, all the way through to the moment you arrive at your destination. Plan your trip, skip the lines, and use your digital boarding pass for a seamless airport experience.

Face masks are now optional on our planes and in airports under new guidance
Effective immediately, all Alaska Airlines and Horizon Air guests and employees have the option to wear a mask while traveling in the U.S. and at work. Masks are no longer required for travel and will be optional.