
Experience more with Alaska Mileage Plan™ Unlocked
Gain access to food and wine, sporting events, music, entertainment and travel experiences with the Mileage Plan™ Unlocked program! The only way to unlock these opportunities is with miles: either by participating in auctions for premium events or purchasing buy now experiences.

Alaska and Hawaiian Airlines Unite for a Festive Lunar New Year Celebration in San FranciscoÂ
For the first time, Hawaiian Airlines employees joined Alaska Airlines in the San Francisco Chinese New Year Parade, where thousands gathered to watch the festivities. As the title sponsor, Alaska Airlines is honored to celebrate the Year of the Snake and its significance in Chinese, Vietnamese and Korean traditions.

Alaska Airlines announces 2025 sponsorships with San Diego FC and San Diego Wave FC
Alaska Airlines will be the official airline of both San Diego FC and San Diego Wave FC for the 2025 MLS and NWSL seasons.

Alaska Airlines flight attendants vote YES on new contract
Alaska Airlines’ flight attendants, represented by the Association of Flight Attendants (AFA), have ratified a new three-year contract that includes significant improvements such as increased pay, greater flexibility, and better benefits. This agreement marks a major milestone for Alaska Airlines, reflecting the essential role of flight attendants in ensuring safety and operational excellence.

From Portland, with love: Alaska Airlines partners with Portland Thorns FC & Portland WNBA expansion team to celebrate and elevate women’s sports
Alaska Airlines is proud to announce that it will be the official airline partner of Portland’s new WNBA team and is renewing its role as the official airline of Portland Thorns FC.

Alaska Airlines names new Vice President of Brand & Marketing
Industry veteran Eric Edge to lead brand strategy and marketing for combined airline

Alaska Airlines inaugurates nonstop service between San Diego and Ronald Reagan Washington National Airport
Guests on our inaugural flight received a special send-off from San Diego Mayor Todd Gloria before departing for the nation’s capital

Alaska Airlines announces new nonstop flights between Seattle and Seoul Incheon beginning Sept. 12 on Hawaiian Airlines
The new route will link the Pacific Northwest and South Korea
as Alaska builds our hometown Seattle hub into a new global gateway

Alaska Airlines Elevates Loyalty Program with Personalized Rewards and Enhanced Benefits
Alaska Airlines has enhanced its Mileage Plan loyalty program with personalized rewards, including bonus miles, upgrades, and lounge access, offering members more choices at every stage of their journey. Additional Alaska Airlines Visa Signature® and Alaska Airlines Visa® Business cardholder benefits were announced as well.

Fly on Alaska and Hawaiian Airlines to Sydney or Auckland this year and we’ll award you with MVP elite status through 2026
Earn MVP status when you complete a roundtrip flight in 2025 with Alaska and Hawaiian Airlines between the continental U.S. (excluding Hawai’i) and Sydney or Auckland.

Alaska Mileage Plan members could score ultimate festival upgrade at Coachella Valley Music & Arts Festival and Stagecoach FestivalÂ
Alaska Airlines is offering festivalgoers a place to reset and relax with the chance to win festival upgrades and exciting travel-focused prizes.

Alaska Airlines unveils exciting First Class, Main Cabin options and sets stage for next culinary chapterÂ
Alaska continues partnership with Chef Brandon Jew this spring, unveils fresh, new plant-based Main Cabin meal and hints at what’s to come