Hawaiʻi Leads Fall Travel Surge

This fall, we’re seeing strong year-over-year bookings to Hawaiʻi with guests eager to support the local economy amid continued recovery efforts from last year’s wildfires.

Through the combined network of Alaska and Hawaiian Airlines, we offer 66 daily flights to the Islands from the continental United States.

Travel at Major Hubs on the Rise

A rebound in business travel is driving an increase in bookings across California. In response to the demand, we’ve added capacity to our hubs this fall, including San Francisco and San Diego.

Latin America is also becoming a popular fall and winter getaway as guests look for an escape from the cold. In response to this trend, we’re thrilled to offer several routes to exciting Latin America destinations for the first time during the fall season, including Guatemala, Nassau, expanded service to Mexico destinations from Las Vegas and our new route to La Paz from Los Angeles.

Rising Popularity of Smaller Destinations

More and more guests are seeking unique and authentic experiences that stand apart from well-known tourist destinations. This fall, we’re seeing strong bookings to small destinations, such as Bellingham, Missoula and Santa Rosa. To respond to the rising trend to these hidden gems, we’ve increased capacity between Bellingham and Seattle by 40%, adding one additional flight each way compared to last year.

We’re also now flying mainline aircraft to increase our capacity by up to 40% between Seattle and Missoula. Starting Oct. 1, we launched our seventh nonstop from Santa Rosa, now connecting to Las Vegas, making it easier for guests to reach California’s wine country.

Special Events Driving Travel Demand

November continues to be a popular time for travel with Veterans Day weekend driving bookings for guests seeking a long-weekend getaway.

Special events like Austin City Limits and the F1 Grand Prix are also contributing to increased demand in Austin, Texas throughout October. Meanwhile, the fall foliage is drawing guests to Boston, making it a popular destination for leaf peeping.

Emerging Travel Trends: Swifties on the Move

A unique travel trend this fall is the influence of Taylor Swift’s concert tour, which is drawing travelers to destinations like New Orleans, Toronto, Indianapolis and Vancouver. These markets are seeing strong demand from Swifties following the pop star’s performances.

An Elevated Travel Experience

As guests travel this fall and winter, we’re committed to providing an elevated travel experience. Guests across our expanding network can take advantage of our award-winning service on their next Alaska flight, including: