Sustainability

Embrace safe, responsible and mindful travel in Hawaii

Like many Hawaiian words, “kuleana” is a complex term that is difficult to express concisely in English. Kuleana embraces multiple concepts, including integrity, responsibility, stewardship, courtesy, tradition and respect for nature (and natural hazards). Before you fly to paradise on Alaska Airlines, learn how to protect the things that make Hawaii special.

We Fly Greener: By the numbers

With more than 1,200 flights transporting more than 130,000 passengers every day, we are conscious of our environmental footprint. We’re always looking for ways to reduce the burden we place on the planet from eliminating plastic straws on our flights to partnering with Neste, a leading producer of renewable fuels. But it’s hard to wrap…