America’s Best Customer Service 2023

For the second year in a row, Alaska Airlines has been named on Newsweek’s list of America’s Best Customer Service 2023. This recognition reinforces our reputation as a brand that provides excellent customer service.

Newsweek and Statista identified America’s Best Customer Service brands based on an independent survey of more than 30,000 U.S. customers. Respondents were asked whether they would recommend brands and to assess them in the following areas:

• Quality of communications
• Professional competence
• Range of services
• Customer focus
• Accessibility

The results include brick and mortar as well as online retailers and service providers from 166 categories, spanning a broad spectrum of customer experiences. The final list recognizes the top 3-5 brands in each category.