By Halle Hutchison, Managing Director of Brand Marketing

I am proud and excited to introduce our new, improved Alaska flight experience: Alaska Beyond.

We share our customers’ love of discovery, and with every flight you take we are thrilled to bring you our latest finds, from indie hit movies direct to your own tablet, laptop or smart phone, to exciting food products sourced locally from the amazing places we fly.

Start exploring at 30,000 feet. Your journey becomes part of the adventure as you watch free entertainment, snack on artisan food and beverages, relax in our custom, leather, power-equipped seats, and enjoy our award-winning service. It’s all part of Alaska Beyond – a new flight experience designed to go above and beyond your expectations.

Beyond Entertainment

Today we’re launching our brand-new inflight entertainment system – you will be able to start watching blockbuster hit movies, TV shows and other exclusive  content direct to your own device. Our entire catalog of content will be free for customers traveling through January and after that, 30 hours/over 100 titles of short videos will be free while our premium content will start at $1.99. All 737 aircraft will be equipped with the new service by April 2015.

More entertainment:

Inflight entertainment offerings

Beyond Delicious

Our food and beverage team scours all the amazing places we fly looking for fresh, local tastes to share with our customers.

Their discoveries include Tom Douglas signature entrees, my favorite Signature Fruit & Cheese Platter featuring Beecher’s and Tillamook cheeses, hand-poured Chateau Ste. Michelle and Canoe Ridge wines, Sun Liquor hand-crafted liquors and local micro-brews. They also like to introduce our flyers to new and popular treats like our banh mi sandwich and grilled cheese sandwich with Skillet Bacon Jam.

When I travel I love to relax with a glass of white wine and our Signature Fruit & Cheese Platter. I’m confident that whatever new flavors you discover on your next flight with us will be beyond delicious!

More delicious:

Alaska’s picks: foodie gift guide

Recipe: Alaska Airlines’ banh mi sandwich

Local flavor: Alaska Airlines and Chateau Ste. Michelle partner to make wines fly

Beyond Comfort

Custom-designed Recaro leather seats with enhanced personal space, six-way adjustable headrests and personal power outlets at every seat mean your next trip with us will be more comfortable than ever.

We’ve spent the past year enhancing our flight experience. By the end of this month, every single 737-800, -900 and -900ER aircraft we fly will feature improved seats with personal power.

We’re thrilled with our enhanced flight experience, and we think you will be too. Start your adventure onboard and enjoy all that Alaska Beyond has to offer you. Learn more at https://www.alaskaair.com/content/travel-info/flight-experience.