Alaska Airlines CEO does the ALS ice bucket challenge By Brad Tilden, Alaska Airlines CEO Good morning. I’ve been challenged by a number of my colleagues at Alaska and Horizon to do the ALS ice bucket challenge, to raise funds and awareness for Lou Gehrig’s disease. Thanks to Horizon ground service agent Kipp Jarrell, and Alaska flight attendants Sarah Edwards, Sandra Morrow, Catherine Gwynn and… 1 min read August 21, 2014 Keep up with Alaska