Alaska Airlines CEO does the ALS ice bucket challenge

By Brad Tilden, Alaska Airlines CEO

Good morning.

I’ve been challenged by a number of my colleagues at Alaska and Horizon to do the ALS ice bucket challenge, to raise funds and awareness for Lou Gehrig’s disease.

Thanks to Horizon ground service agent Kipp Jarrell, and Alaska flight attendants Sarah Edwards, Sandra Morrow, Catherine Gwynn and Laura Masserant for challenging me. I’ve also made a personal donation to the ALS Association.

Next, I’d like to challenge my brother, Kevin Tilden; my good friend Kelly Lang, CFO at Tripwire; and my former boss Bill Ayer, former chairman, president and CEO of Alaska Airlines.

Special thanks to my wife, Danielle, and my niece, Ryan, for helping me film this video while on family vacation in Central Oregon.