Alaska Airlines CEO Brad Tilden email to employees: ‘We must do better’
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I am writing to share a letter I sent to our employees this weekend about the recent racist attacks, about racial injustice more broadly, and about the imperative for us all to work together to ensure our country is a place where all people are treated equally and have equal access to opportunity. Black Lives Matter. They matter in our company, onboard our aircraft and within our communities.
Hello,
I’m writing you this evening to acknowledge the pain, anxiety and stress that many of you, particularly Black, brown and other employees of color, are appropriately feeling in the wake of recent racist attacks in our country. I want to say at the outset of this note that there is much work left to be done to make this country and our company places where everyone is accepted, respected, feels safe, and has equal access to opportunity, regardless of the color of their skin. I want to do more and be better as a leader, and I’m asking you to join me in this effort.
The coronavirus pandemic is a public health crisis the likes of which none of us have seen in our lifetimes. We all know in our hearts, and data shows, that the impact of the virus on employment, health, and mortality is far more severe for Black Americans, Alaska Natives, Native Americans, Latinx, and Asian/Pacific Islanders than for others.
On top of the tragedy of the coronavirus, we’ve had the senseless and tragic deaths of George Floyd, Ahmaud Arbery and Breonna Taylor. It is sickening to see these occur in the present day. We must be better than this. And I think we all also know that it’s not the responsibility of Black Americans and other communities of color to correct the conditions which led to the attacks. That responsibility lies with all of us.
As one very small step, Ben and I will be meeting in focused sessions this summer with several groups to listen and better understand the realities of our Black and brown employees. We will be working with the Business Resource Groups such as ABEA (Air Group Black Employees Allies and Advocates) and others. It’s not enough, but we are grateful for the chance to listen and better understand what’s going on in our country today. These factors have existed for generations and have impacted the experience and realities of our employees, guests, and communities.
Alaska Airlines and Horizon Air are fortunate to have a diverse and culturally rich employee base. Working with our people from across the company has been one of the real honors of my life. Some of you have come to me, or other leaders, and you’ve shared your anxiety about the times. You’ve shared how you’ve had to teach your Black and brown children how to act when confronted by police or other authorities to minimize the chance of escalation. You’ve shared that you’re nervous about your kids being out alone in the neighborhood. I want to make it clear that all of us at Alaska, starting with myself and those of us in leadership, stand with you as we stand behind you. We stand for helping one another and we stand for being good to one another. Being kind-hearted and doing the right thing are our values.
If any of you feel like you need help, need someone to talk to, or need other resources, please call the Employee Assistance Program. If you don’t feel that this is working, please talk with your Supervisor, or their Supervisor, or any of us in leadership.
At Alaska and Horizon, we have the gift of flying to and serving some of the most diverse regions of our country. We have the chance to be a role model for safety, respect, and dignity for each other and for our guests. Our country has made necessary and difficult changes in freedom and liberty and justice when we’ve collectively decided that enough is enough, and we must do better.
It is my fervent hope that the time for change is now, and that each one of us at Alaska and Horizon do everything we can to effect permanent and positive change in our company, in our communities, and in our country. I’m asking for your help with this. On our own, I don’t think we’ll solve the problem, but together I know we can.
Thank you for reading this and thank you for being the best people in the airline industry.
Sincerely,
Brad
“This month is a very special time where we get the chance to share our culture with the rest of the world. Tonga is known for being the friendliest island and so I’d like to keep that spirit alive whether I’m at work, home or out running errands. Be a light wherever you go.” — Ila Langi, a customer service agent in San Jose California
“This month has become a little more meaningful to me than it has in the past because I have finally taken initiative the past couple months to expand more on what I know of my culture. Especially being married to my husband, who knows the language and culture almost so fluently, he has helped me so much. He’s so encouraging and he makes it so enjoyable to learn and love our culture!” — Angelica Mapa, a customer service agent in San Jose California “Every day, I always try to make it a habit to pass on my knowledge to the younger generation in my family by trying to speak as much Tongan in the home and teach them traditions that we still hold on to today. At work, I always try to answer questions about my culture and heritage to anyone that asks. I always admire my coworkers who openly share what traditional foods they love to make or traditional events they keep up with their family because it also encourages me to share mine as well. It’s always a safe place to share about our heritage at work because no one judges,” she said.
“This month means so much to me because not only does API month highlight my culture, it allows me to honor the generations before me that have paved the way for me, by their sacrifices and hard work. I am so blessed to have grown up in a multilingual household, and speaking multiple languages helps me stay connected to my heritage.” — Daniel Remigio, Seattle-based flight attendant
“When most people think of Polynesians, they usually think of song and dance, and rightfully so, as it is the root of our culture. Dating back thousands of years, singing and dancing has been an ancient tradition used to communicate and connect, from ceremonial rituals to preparing for war to reciting history through storytelling and more. And although hula might be one of the first types of dance that comes to mind, there are actually many forms of ancient melodic traditions from around the South Pacific, like Samoa, Tonga, New Zealand, Fiji and Tahiti. But no matter which island or country, we all share that same heartbeat of Polynesia through dance.” — Shanyn Wright, multimedia communications specialist








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