A day in the life of an Alaska Airlines social care representative
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Feature photo: Alaska Airlines’ social care team is based in Seattle and is responsible for monitoring Alaska’s social media channels and responding to customer service needs 24/7.
Social media never sleeps, and neither does Alaska Airlines. Whether it’s assisting a guest with a mileage request or responding to inquiries about a storm on the East Coast, Alaska Airlines social care is a 24/7 operation. It’s a team of 12 people, with rotating shifts, responding to hundreds of inquiries throughout the day and the night – all in 140 characters or less, and all in a social media minute.
To many, this may sound like a near-impossible feat, but for an Alaska Airlines social care representative, it’s just another day on the job.