We recently closed the books on a very good 2017, and before we get too much further into 2018, I want to pause and reflect on what you, our customers, have helped create.
Measured as a whole, 2017 was a remarkable year. We flew 44 million of you around this incredible country – and beyond – with the great value and the caring and genuine service that has made Alaska Airlines successful for more than 85 years. We also made significant progress in our merger with Virgin America, achieving a single operating certificate from the Federal Aviation Administration in early January. By the end of April, we will have a single shopping/reservations/check-in system, and we will be 75 percent complete with the process of merging our companies – which means a more streamlined experience for you.
Looking ahead to 2018, Virgin America is bringing fresh energy and ideas as we update our guest experience. A recent article in Condé Nast Traveler says the merger of Alaska Airlines and Virgin America is “what happens when the cool kid of the skies hooks up with the straight-A student. You get a straight-A student who’s now dressing a little more punk rock and cracking open a beer in the parking lot.”
Our teams have been working hard at Alaska to incorporate all that guests love about Virgin America into the Alaska Airlines brand they respect and can count on. We’re two incredible, pioneering airlines in the business and we’re linking arms for the future.
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