Fashion flashback: Airline uniforms evolve through the years

Alaska Airlines Flight Attendants in the 1960s.

After nearly two years of behind-the-scenes work, Alaska Airlines and Seattle couture designer Luly Yang will debut a modern West Coast-inspired uniform collection to our 23,000 employees across Air Group.

Before the uniforms are unveiled Thursday, we wanted to take a moment to celebrate uniforms from decades past – from hot pants to Russian Cossack dresses, pillbox hats, and long red velvet skirts — we’re flashing back to some uniforms through the ages. Check back Thursday evening to see the new uniforms.

Photos: Alaska’s uniforms through the years

What’s next?

The new uniforms will be unveiled Thursday at a special employee fashion show in Seattle. About 130 employees – Alaska, Horizon Air and Virgin America pilots, flight attendants, customer service agents, and lounge concierges – will wear the new uniforms on the job for a 60-day wear test, providing feedback about how the uniform performs as well as input from their co-workers and guests about the designs. A separate test for maintenance and ground operations employees will come later this year. The wear test will result in any final tweaks and adjustments, before all the uniforms are manufactured in 2019 by Toronto-based Unisync Group, a leading uniform industry provider.


  1. What a nice “Walk-through memory Lane” …thank you!

  2. I still remember the old uniforms of the 60s. Do you have pics of them.

  3. The 1950,2000,2010 uniforms are pretty cool can’t wait to see the new one

  4. Love seeing all the changes throughout the years, what a great tribute!

  5. Great photos…having the year would have made it even nicer

    1. The years were there all you had to do was touch the photo and it popped up on the bottom. That’s what made it even better!

  6. I love the Alaska scarf the women attendants wore last year. Can I purchase one anywhere?

    1. Sorry, the uniform pieces are available only to crew members. You can find other Alaska Airlines gear at our Company Store:

      1. Blog on new uniforms today ??

      2. Yes, Cyndi, check back after 4:45 p.m.

      3. Thank you
        Mahalo ????????

      4. Getting close to the unveiling of new uniforms
        For us not at the event today????

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