You may have a complicated relationship with boarding an aircraft. On the one hand, it means you will soon settle into your seat and you’re almost on your way. On the other hand, it can sometimes be stressful if you’re not sure when it’s your turn to board. At one point or another, you’ve probably seen a big queue of people – let’s be honest, sometimes it’s just a shapeless blob – that forms when people aren’t sure if it’s their time to board.
Starting July 18, Alaska will be launching a new group boarding process that will simplify the process for guests. This identifies which of the six groups – First Class, Group A, Group B, Group C, Group D or Group E – you belong to. You’ll simply approach the gate with the rest of your group when your group is announced.
This new boarding process doesn’t change anything about where you sit once you’re inside the plane – Alaska Airlines still has confirmed, assigned seats that you may select in advance. There’s no change to that.
Here’s a quick rundown on what this all means for you the next time you fly Alaska Airlines.
Boarding Pass
For flights on or after July 18, 2018, you will see some changes to the boarding pass design – such as larger fonts and more streamlined information.

Your boarding pass is really a guide for your journey. You want to know, first and foremost, where you need to be (your gate) and when you need to be there (your boarding time).
You’ll notice these two pieces of information are now big and bold. In tests, guests were quickly and easily able to get the information they needed from their boarding passes.
You will find your group letter listed on your boarding pass. If you have multiple flight segments, you’ll see each one on a separate line and an assigned group letter for each. If you’re a Mileage Plan MVP traveling with other people on the same reservation, you will all see the same boarding group noted on your boarding pass.
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