Alaska Airlines partners with Punky Aloha Studio on Hawaiʻi-themed airplane

Artwork will be inspired by Hawai‘i’s Pledge To Our Keiki

In celebration of more than 15 years of service in the Hawaiian Islands, Alaska Airlines is partnering with Hawaiʻi-based illustrator, Shar Tuiʻasoa of Punky Aloha Studio to design our second special-edition painted aircraft in honor of the Aloha State. The artwork for the new aircraft will reflect Hawaiʻi’s Pledge To Our Keiki and will be revealed later this year.

Tuiʻasoa is an acclaimed illustrator and author known for her bold, colorful, and strikingly modern graphic style that showcases Polynesian heritage. Punky Aloha Studio is Tui‘asoa’s illustration studio where she creates illustrations for murals, books, magazines, and product packaging. The Hawai‘i-born artist has worked with Amazon, Disney, Target, AT&T, Sephora, The New York Times and many other recognized companies.

I’m excited to partner with Alaska Airlines to design a powerful message in a unique way to a global audience,” said Tui‘asoa. “I’m honored to draw inspiration from our keiki (children) who have pledged their commitment to mālama ‘āina (care for the land) and hope that the end result will motivate others to do the same.”

The desire to work with Tuiʻasoa has been on the minds of employees for a while now, with Alaska’s employee-led Pacific Islander Alliance (one of the company’s 12 Business Resource Groups) having passionately advocated for her work as a skilled artist proudly representing Hawaiʻi and Pacific Islander culture.

“With the recent retirement of our first Hawaiʻi-themed livery, we are thrilled to work with another local artist to honor our connection to the Islands,” said Daniel Chun, Alaska Airlines’ Hawaiʻi director of sales, community, and public relations. “We love Shar’s work, and we share many of the same values and commitment to Hawaiʻi. It’s our goal to not just paint an airplane, but to carry the message about being a mindful traveler and invite our guests to join us in caring for Hawai‘i and the many places we live and fly.”

Last year, Alaska partnered with Hawaiʻi non-profit, Kanu Hawaiʻi and signed the Pledge To Our Keiki – an invitation for residents and visitors to give back during their time in the Islands. Students from schools across the state created the Pledge as a commitment to respect and care for the island places they call home so that future generations can continue to enjoy all that Hawai‘i has to offer. This week, Alaska joined Kanu Hawai‘i, Hawai‘i Governor Josh Green, Superintendent of Education Keith Hayashi and other partners in a conference to support the launch of the Pledge To Our Keiki throughout Hawaiʻi’s public schools.  

In 2013, Alaska painted our first Hawaiʻi-themed airplane after hosting a statewide “Paint-the-Plane” contest for local students, in partnership with the Hawaiʻi State Department of Education and Hawaiʻi Association of Independent Schools. Dubbed the “Spirit of the Islands,” the unique paint theme depicted Hawaiʻi’s cultural diversity and was designed by a local artist and Honolulu high school junior Aaron Nee. Nee’s design was selected from among more than 2,700 submissions by students across the Hawaiian Islands. After nearly a decade of flying throughout Alaska’s route network, the Spirit of the Islands was ready for a repaint and the livery was retired in May 2022.

After nearly a decade of flying throughout Alaska’s route network, the Spirit of the Islands 737 was ready for a repaint. New livery coming in 2023! 

Happy International Women’s Day: Celebrating the Wondrous Women of Hawaiian Airlines

At Hawaiian Airlines, we commemorate International Women’s Day by reflecting on our roots and looking forward. 

In the 1970s, our airline chose a female face to represent our brand. Pualani has graced the tails of our jet aircraft since 1973 and become so iconic that she often bears no introduction and symbolizes aloha worldwide. 

On March 8, we often ask ourselves questions like: Where would aviation be without the contributions of brave wāhine (women) who pushed against paradigms to set a new standard of equality in the industry? What would Hawaiian Airlines be like without the contributions of Sherry Emminger-DeyKiki Cullerthe RosiesEmelia EarhartLola HiattJo-Ann KomoriKamelia Zarka and her daughtersShannon OkinakaRobin KobayashiAlisa Onishi and the countless other wāhine who have made, and continue to make, their unique impression on our legacy airline?

FUSE_B717_over_clouds

 

This International Women’s Day, we’re expressing our gratitude to the wāhine who came before us and those paving the way for others in aviation roles traditionally held by men. It’s nearly impossible to individually thank each of the thousands of wāhine who work at Hawaiian, so we invite you to meet some of our teammates who proudly represent their fellow female colleagues in aviation roles predominately held by men. 


Flight operations runs in Chelsea Chong’s blood. Her mother, the first female air traffic control manager in the state of Hawaiʻi, was “small in stature but knew how to command the room,” Chong said. 

Chong joined Hawaiian Airlines in 2012 as a customer service agent at the Daniel K. Inouye International Airport. In 2014 she transferred to our Consumer Affairs Office, where she continued caring for our guests by answering their post-travel questions and helping resolve their issues. Later that year, an opportunity to work as an assistant dispatcher came across her desk.

The dispatcher role brought Chong inside our System Operations Control Center (SOCC), often called the nerve center of Hawaiian Airlines, where teams work 24/7 to keep our network running smoothly by orchestrating critical functions like aircraft route assignments, weather monitoring and crew scheduling. 

Chelsea SOCC

 

“I’m a problem solver and always up for a challenge, so SOCC seemed like an interesting place to be and somewhere I could thrive. I enjoy the dynamic environment and that two workdays are never the same,” she said.

One year after starting her SOCC career, Chong became an international dispatcher who also managed the team’s flight planning systems, and in 2017, her knowledge of the inner workings of Hawaiian’s core dispatch platforms led her to become a dispatch applications specialist. Today, she ensures our flight planning system is updated and maintained with aircraft and airport data, as well as routes throughout our network.

"The advice my mother always instilled in me is to always go for what you want and never let anyone tell you otherwise. I carried her advice with me over the years, and it’s led me to an enriching career in dispatch that I hope more women consider,” she shared.


Carrie Hironaka knew the flight deck was her place in 2011 when she first took her seat in the first officer’s chair of our Boeing 717, the aircraft that serves our extensive Neighbor Island network. Today, she captains the fleet and joins nearly 100 female pilots – 9.5 percent of our entire pilot team – who carry visitors and kamaʻāina to their Hawaiʻi destination.

Carrie - Pilot

 

Hironaka was born and raised on Oʻahu and enlisted in the Hawaiʻi Air National Guard in 2003. When she's not flying our Boeing 717s, Hironaka is at the helm of the Guard's Boeing KC-135 Stratotankers, which she has flown since 2007 and knows like the back of her hand. In January, Hironaka was honored as the first female commander of the Hawaiʻi Air National Guard's 203rd Air Refueling Squadron.

 

“I don’t necessarily like to think about the fact that being a pilot is a predominantly male-dominated profession,” she said. “When people approach me in the airport and say, ‘Wow, a female pilot, that’s awesome!’ I feel a little sad because I wish seeing a female pilot wasn’t such a rare sight.”

Hironaka added, “At the same time, I recognize and understand that it is a male-dominated profession. So many trailblazing women have worked hard to open doors so female pilots like me could pursue their passions.”

“My advice to aspiring women aviators, and just women in general, is to dream big and know that you can accomplish whatever you set your goals to be as long as you’re willing to do the work. And don’t feel like you need to be anyone but yourself…be brave enough to live in your skin and do what you feel is right for you.”


Each day Jaimee Thomson shows up for work at Hawaiian’s Charles I. Elliott Maintenance and Cargo Facility, she feels a sense of pride knowing how far she has come on her journey as a female in the aviation maintenance industry. 

Jaimee 5

 

As an aircraft mechanic specializing in avionics, Thomson is responsible for troubleshooting and resolving avionics-related maintenance discrepancies on both the flight line and hangar aircraft. In addition, she installs wiring and software modifications to keep aircraft in compliance with FAA Airworthiness Directives and required manufacturers’ upgrades. She started her role in 2012 after finishing the Aeronautics Maintenance Technology program at Honolulu Community College (learn about our HonCC educational partnership) and receiving her FAA-certified Airframe and Powerplant license. Thomson became one of five total female mechanics at the company during the time of her hiring. 

“Initially, it was intimidating. I knew I would have to work extra hard to show my coworkers, many of whom weren't used to working with a female mechanic, that I was just as capable as they were. It took time, but eventually, I earned their respect and trust,” she said.

A decade later, Thomson rarely notices that she works predominantly with males. “I feel like an equal. And knowing that I am a valuable part of the team allows my work to be both rewarding and inspiring,” she said. “Looking back, I think what kept me motivated during challenging times was my passion for aviation and the support I received from friends, partners and family along the way.”

Jaimee 2

 

She added, “My advice to other women looking to start in aircraft maintenance or another job in a predominantly male industry would be to not give up. At first, it may feel isolating and defeating, but if you have passion, self-respect, integrity, a solid work ethic, and patience, you will eventually develop the confidence and resilience needed for your success." 


Chelsy Tuiasosopo says flexibility is the crucial ingredient to a ramp chief's success. “We could be in charge of organizing flight pushes, running the bag rooms, or helping and orchestrating an entire team navigating a busy operation,” she said.

Tuiasosopo got her start at Hawaiian Airlines as a ramp agent at the Daniel K. Inouye International Airport and later elected to take on more responsibility as a chief ramp agent. “You can bid to become a chief, and it’s a role I wanted to do because I wanted to make a difference as a leader. I was named chief in 2022 and really focused on boosting morale and pushing my peers to step up and be the best they could be,” she said.

Chelsy Tuiasosopo

From left: Ramp Chief Agent Ateliana Sooto-Sagaga, Operations Manager Melanie Yamaguchi-Taufaasau (back), Ramp Chief Agent Chelsy Tuiasosopo (front), Ramp Chief Agent Landa Sunia

 

Working on the ramp can be challenging, but Tuiasosopo says her coworkers have always judged a person by their work ethic rather than gender. “Everyone, male and female, is expected to pull their weight. If you work hard, the support of your peers will follow, and we all feel a kuleana (responsibility) to help each other be at our best. If I learn something, I make it a point to teach the next person. Knowledge and repetition are key down here, and the more knowledge someone has, the stronger we are as a team.”

In reflecting on her 10 years working on the ramp during busy travel periods, under the hot Hawaiian sun and in tricky weather conditions, Tuiasosopo attributes her success to colleagues who’ve taught her the value of “pulling your weight” and working as a team to reach a common goal.

“Gender doesn’t matter," she said. "On the ramp, we work together. We all stand up for each other, understand our shared kuleana, and work just as hard as everyone else. To us, a person’s character and work ethic is never determined by their gender, so neither should their mindset.”

International Women’s Day: Inspiring the next generation of women with wings

Recently, an all-female crew flew an extra special flight to Seattle. It was Capt. Callie’s last flight with Horizon Air, our long-time regional airline sister company and her first time having flown her mom and grandfather as guests in the main cabin.  

Caille’s grandfather.

“It was great. I’m proud of her. She found what she wanted and stuck to it,” said her grandfather, a Boeing retiree. 

Soon, Callie will pilot aircraft with Alaska Airlines, where her mom has been a flight attendant for over 30 years. This transition from Horizon to Alaska is a great example of our Pilot Pathways Program at work and how it creates the most direct flight path for Horizon pilots to make the move from a regional to a major airline, if desired, as simple as possible.  

“I look forward to that [Callie flying for Alaska]— to flying with her in the future,” her mom said. 

“It was a pretty special flight for us,” said Callie.

From the ground up

Callie began working for Horizon Air in 2015 as a ramp agent in Yakima.  She later transferred to Redmond, Oregon, where she would earn her wings and fly that commemorative flight before transitioning to first officer at Alaska.

From the start, women have played a major role in building up the aviation industry. While there has been improvement over the years, there is still room for more representation in the flight deck. 

Women like Callie and her co-pilot Meagan on flight 2342 have fought for more representation in the industry and now have greater opportunities to become pilots, ground crew and executives. The question is, do young girls know this? To celebrate International Women’s Day, we’re championing women like Callie and Meagan to show how far the industry has come in recent years and set an example for future generations of women in aviation. 

Capt. Callie and First Officer Meagan
Caille’s grandfather.

“I wish I would have known the path to take to become a pilot at a younger age. If someone had reached me in my high school years and showed what the career actually looked like, I probably would have done it a lot sooner,” said Horizon First Officer Meagan, who earned her wings when she was 22. 

Training the next generation of pilots 

Last March, Alaska and Horizon teamed up with Hillsboro Aero Academy, a premier flight school in the Pacific Northwest, to launch the Ascend Pilot Academy (APA). This new development program, designed for aspiring pilots, provides a simpler, more financially accessible path to becoming a commercial pilot at Horizon and, eventually, Alaska. The program is part of a larger effort to address a growing pilot shortage and increased travel demand. 

In partnership with Hillsboro Aero, we expect to register and train up to 250 students a year. Additionally, our Ascend Pilot Academy aims to provide aspiring pilots with a more accessible path to becoming a student pilot. Enrolled cadets will be eligible for access to financial aid and a stipend of up to $26,463 upon signing on to work for Horizon Air. 

Similar stories:

When you fly with Alaska Airlines, we guarantee your family sits together. And we don’t charge you for it.

We know you’re focused on a lot of different things when traveling with your kids. (Did you pack enough snacks? Did you confirm a favorite toy made the trip?) One important issue you won’t have to worry about when flying with us:  We guarantee young children will be seated with their families

Guaranteeing at least one adult travels with any child who’s 13 or younger is part of Alaska’s long-standing, family-friendly policies. We’ve always cared for families on our flights. And it’s something we’ve never charged for.

As a dad of eight, I understand the challenges that come with taking a family vacation,” said Andrew Harrison, our chief commercial officer. “Traveling with kids is stressful enough – you shouldn’t have to worry about being separated from them on your flight. All of us at Alaska take pride in caring for your family, which is why we guarantee that children under 13 are always seated with you. It’s the way we’ve operated for years because it’s just the right thing to do.” 

We guarantee that children 13 and under will be seated next to at least one accompanying adult at no additional cost, including for Saver fares, assuming the following conditions are met:

  • The child and accompanying adult are booked on the same reservation
  • The accompanying adult chooses seats for the entire reservation or skips seats for the entire reservation, and does not make changes to seat assignments once they’ve been assigned
  • Adjacent seats are available in the same class of service your child is ticketed in at the time you book your flight
  • The plane’s seat layout allows adjacent seating based on the number of children in your reservation
  • Your original plane hasn’t been switched to a smaller aircraft

There are plenty of discussions happening right now in the industry and beyond about how airlines can improve the travel experience for families. At Alaska, we’re proud to be ahead of the curve when it comes to keeping families together when they’re flying with us.

By the way, we offer special amenities for our youngest fliers: For inflight entertainment, we have our dedicated Kids Zone with featured new releases including a new partnership with Rebel Girls; designed for younger tastes, our Kids Picnic Pack is available for purchase on our flights longer than 775 miles; our special Junior Jetsetters program allows children 5-17 years old to travel unaccompanied; and our pilots and flight attendants always have wings at the ready to hand out to help trigger a smile.

See you on board soon. And bring the kids!

Alaska Airlines is bringing Black Girl Magic to First Class with McBride Sisters wine

Sourced from some of California’s finest winegrowing regions, Alaska Airlines has partnered with the McBride Sisters Wine Company, the largest black-owned winery in the country to bring award-winning wines to its guests for when it’s time to take any occasion up a few notches. 

“Our goal is to introduce customers to west coast wines that they fall in love with and seek out after getting off the plane with us,” says Todd Traynor-Corey, Alaska’s managing director of guest products. “The partnership with the McBride Sisters and Black Vines may be amongst the first in the space, but it won’t be the last.” 

McBride Sisters Collection Chardonnay & Red Blend 

The Chardonnay, with a pale golden color, has aromas of lemon curd and honey, pineapple and ripe pear. Soft and balanced texture, with a slight hint of toasty oak that balances the palate and persists with the fruit. Complexity and character without weight. 

“This is not your gramma’s Chardonnay.” 

– McBride Sisters website

Cherry and plum dominate the aromas, gently laced with cedar and vanilla, the Red Blend is a well-rounded wine, great with any meal or on its own with great conversation. Extended oak aging softens the finish and brings with it a suggestion of baking spices and cocoa. 

James Thomas, DEI Director

Since joining Alaska in 2021, Alaska’s DEI Director James Thomas has been working to increase overall diversity and inclusion in every facet of the airline, including their business partners.  

In his previous role as the DEI Director at Chateau St. Michelle, the oldest and most acclaimed winery in Washington State, Thomas met Fern Stroud, the founder of Black Vines, an organization that brings together Black winemakers and enthusiasts to build a community and showcase their craft to the world. 

“I was eager to introduce Robin and Andrea [the McBride sisters] to Alaska because of the sisters’ achievements in business and their unique story,” stated Stroud.   

Alaska Airlines sponsored this year’s 12th annual Black Vines Toast to Black Wineries and Diverse Art Festival in Oakland, CA. The vibrant event brought oenophiles from around the country to toast diverse wine brands, including:  

Being able to work side by side with so many seasoned and new Black owned wine makers was exhilarating,” said Jamishia Ramsey, founder of Black Excellence Wine Company. “There were so many people of all shades who came from all over the country to meet the winemakers and try our wines. Being able to connect and relate with all these beautiful people no matter what background or race over wine was top tier.” 

The McBride Sisters are more than a brand.   

Robin and Andrea were linked by wine before they ever met. Unbeknownst to them until they were young adults, they were half-sisters—raised on opposite sides of the world.

Once they met, they soon realized they shared much more than matching DNA. Robin, raised in Monterey, California, and Andrea, raised in Marlborough, New Zealand, both share a love for wine. After nearly 20 years of success on the ground, the sisters are taking to the skies with their first airline partnership.   

Our brand is about experiences,” said Robin. “When we lend our products and time, it is meant to be sustainable and beyond the months of February or March. We look for partners who are just as invested in our story as they are in our brand. We want to be part of the traveler’s experience and are excited for the collaboration with Alaska.” 

Alaska Airlines Flight Pass subscription service turns one

We’re celebrating our milestone with a discount for new subscribers

Alaska Airlines is the only U.S. major airline to offer a subscription plan that enables guests to earn miles and book flights in advance with no blackout dates. We’re celebrating our one-year anniversary with a promotion for new subscribers and a look back at the program’s growth. Starting today, new subscribers who register for Flight Pass by March 8 will be eligible for 20% off the first three months of their subscription*.  

“With Flight Pass, subscribers can book roundtrip flights to destinations including San Francisco, Las Vegas and now Salt Lake City at a fixed and consistent price,” said Neil Thwaites, regional vice-president of California for Alaska Airlines. “Subscribers now have an affordable and convenient way to connect with friends, family and colleagues.”  

Flight Pass launched in February 2022 as the only flight subscription service in the country with nonstop flights throughout California and select cities in Nevada and Arizona. The service allows subscribers to lock-in lower-than-average main cabin fares for a full-year with plans starting at $49 per month and no change fees.  

The popular subscription service exceeded first-year projections, which prompted the expansion of the program last fall to a fourth state, Utah, without increasing its monthly price. We announced in November the additions of popular nonstop destinations between Salt Lake City and San Francisco as well as San Diego.    

“Each month Flight Pass grows steadily, and members are renewing their subscriptions because of the value and flexibility their plans offer them,” said Thwaites. “Subscribers love being able to lock-in a monthly price for their travel on an airline that offers the most flights on the West Coast.”  

Flight Pass insights to-date:   

  • Flight Pass exceeded first-year projections.
  • The service is growing steadily among Millennials and Generation X, who make up the majority of subscribers; Gen Z subscribers are proportionally growing more than any other age group.  
  • The majority of subscribers reside in Northern California.    
  • Subscribers fly mostly from San Francisco, San Diego and San Jose.  
  • The most popular plan among Flight Pass options is the $49 per month service that includes six roundtrip flights a year.   

In California, Alaska operates over 330 peak day flights from our hubs in San Francisco and Los Angeles, as well as other cities across the state including our key focus cities of San Diego and San Jose. As the only major airline based on the West Coast, we’ve proudly served California for more than 40 years.  


*Flight Pass promotion terms and conditions:

This promotion is a limited time offer from Feb. 23 to March 8, 2023. Alaska Airlines reserves the right to modify or cancel the offer at any time, without prior notice. If you received your promotional code from a third party, that third party may have separate terms and conditions that apply.  

1.     Offer is limited to one promotional code per new customer and for new subscriber accounts only. New customers are those who have never signed up for an Alaska Airlines Flight Pass subscription prior to this offer. The offer is contingent upon the new customer signing up for a full, 12-month subscription to Flight Pass.  

2.     Guests should visit flightpass.alaskaair.com to receive the promotional code. 

3.     Each promotional code applies only to qualifying subscription plans.    

4.     This offer is non-transferrable and may not be resold.   

5.     If your subscription is cancelled before the end of your subscription period for any reason, you agree that your credit card will be charged for the full value of the promotional discount you received.   

6.     If you violate any of the offer terms, the offer will be invalid.   

‘Never Compromise Your North Star’: How CLO Aaron Alter Leads with Energy and Compassion

This profile is a continuation of a monthly blog series dedicated to outlining some of the exciting career paths of Hawaiian Airlines’ leaders. To view more executive profiles, click here.


When Hawaiian Airlines approached Aaron Alter in 2015 to become its chief legal officer, he couldn’t refuse. Accepting the job meant returning home to work for the airline he grew up with after 40 years away from the islands.

“Hawaiian has always been the flagship airline for the state; I can't think of another airline that is as synonymous with a place as Hawaiian is for Hawaiʻi,” he reflected.

Alter was raised in Hawaii Kai, on Oʻahu’s southeastern shore, and is the oldestand only boyof three children. His father taught English as a second language (ESL) at the University of Hawaiʻi at Mānoa, and his mother stayed home to care for the family. After graduating from Kaiser High School in 1975, he left for college in Massachusetts, where his parents grew up, to study at Harvard University. 

young arron

A photo of Alter as a child, with urban Honolulu in the 1960s in the foreground.

 

Alter dove into his first years of college filled with enthusiasm and took his time before honing in on a specific career path. “Growing up, I was told (on more than one occasion), ‘You never stop talking. You should be a lawyer!’ which was, of course, no compliment. So that planted the seed, but in the deep recesses of my mind,” he laughed.

“Many of my college classmates were far more career-oriented than I, and that farsightedness rubbed off a little on me. Over time, I got more motivated to consider a law degree. I took a couple of years off after college to work in Asia, and that time away helped crystallize my career ambitions.”

Some would describe Alter as having a Type A personality, a mindset he fostered at Harvard. Over a decade at the university, Alter pursued three academic degrees: a Bachelor of Arts in Economics and East Asian Studies from Harvard University, a Master of Business Administration from Harvard Business School, and a Juris Doctor from Harvard Law School. Alter also met his wife, Laurie, who was also from Hawaiʻi and a Punahou School graduate, during that time. “I guess I had to go 5,000 miles to meet a local girl!” he joked.

Post-graduate, the two moved cross country and settled in Palo Alto, California, where Laurie accepted a faculty position at Stanford Medical Center after finishing her head and neck surgery residency. There, Alter joined the international law firm Wilson Sonsini Goodrich & Rosati, where, for three decades, he practiced corporate and securities law by providing counsel to businesses small and large. 

Aaron 1

Aaron and Laurie during their college years

 

Hawaiian Holdings, Inc., the parent company of Hawaiian Airlines, became Alter's first airline client in 2009, and for years he served as a trusted advisor to its management team and board of directors. Then at the end of 2015, his predecessor Hoyt Zia retired, and the carrier's leadership tapped Alter for the job. “I already knew the management team. I knew the board of directors. I’d been preparing public filings for Hawaiian for many, many years. I was familiar with the company just from being ‘in the room,’ so it was a pretty smooth transition,” he said.

During that transition, the most significant change for Alter would be trading his private corner office in Palo Alto for an open-office floor plan at Hawaiian’s Honolulu headquarters. “Given the confidentiality considerations of a lawyer’s work, I was used to being able to close my office door and enter ‘the cone of silence.’ But I’ve adjusted and now enjoy sitting with my teammates,” he shared. 

Alter was also challenged with entering a complex industry and working among leaders with decades of airline experience. However, thanks to his 30-year career in private law practice and six years as outside counsel to Hawaiian, Alter got up to speed relatively quickly. 

“The law firm where I worked was an intense place, and my time in Silicon Valley was characterized by countless transactions and clients that ranged from startups to multinationals,” he said. “And it was so fascinating to be engaged in the evolution and growth of those companies, including Hawaiian. I was their de facto in-house general counsel, often providing guidance that transcended the law. I always believed that if you’re only being asked strictly legal questions, you’re likely not demonstrating an understanding of the client’s work nor doing everything you can to help them,” he added.


"From him, I learned you don’t have to be the loudest person in the room to command respect and be heard."


At Hawaiian Airlines, where no two days are the same in the law department, and the flow of projects and contracts seems endless, Alter focuses on fostering an environment of trust and collaboration to support his team’s ability to make well-informed decisions. He attributes his attention to leading with care and intention to his former boss, Larry Sonsini, one of the most influential mentors in his career.

“I remember being in tense boardroom meetings with Larry, working on deals critical to a client’s future, and he would start to speak – he spoke quite softly – and everyone would stop what they were doing to listen to what he had to say. From him, I learned you don’t have to be the loudest person in the room to command respect and be heard,” he said. 

“Larry also made every client feel like they were his most important client, something I always strove to emulate. He also taught me about being truly present, making sure you’re focused on what’s in front of you, bringing all that you have to bear, and never compromising your north star,” he added.

Aaron_Alter-5

Alter at Hawaiian's Honolulu headquarters

Today, Alter leads a small legal team involved in nearly every facet of the business. 

“One recent transformational project we worked on – and continue to work on – is our Amazon deal," he said. "The law department was heavily involved in supporting the management team in establishing a new business line for our company. Because each of our flights, except for charters, either land in or leave the Hawaiian Islands, we have a unique competitive advantage in serving every aspect of Hawaiʻi travel. Cargo flying for Amazon will greatly expand our core business and diversify our revenue and operations."


“The challenges we face as a company are daunting, yet people who live and work here have a sense of purpose and dedication to doing right for the company, the community, and the environment."


Alter and his team also provide management and support on matters ranging from cybersecurity and privacy to environmental, social and governance work, including sustainable aviation fuel commitments and career pipeline programs, among many other initiatives.

“The challenges we face as a company are daunting, yet people who live and work here have a sense of purpose and dedication to doing right for the company, the community, and the environment,” he said.

When asked about his management style, Alter said he thinks of himself as a compassionate leader who holds his team to a high standard and invests in them as people and colleagues.

“The notion of being a servant leader is one that I embrace with humility. I view my leadership success as more of a reflection of what I can do for my team and fellow officers,” he said. “I also expect a lot from others while never asking more of folks than I would ask of myself. Being a lawyer in a dynamic company can be very demanding and often require long hours and weekend work. I try to lead by example and ensure everyone on my team feels valued and appreciated for everything they do.”

During the busiest times at Hawaiian, Alter reminds himself and his team to always be impeccable with their counsel and stay focused on the task at hand – even in the wake of pushback.

“Making sure we understand what’s best for the company is our mantra, and we always speak truth to power,” he said. “My advice to lawyers in-house at clients as well as law firm colleagues while I was in private practice was that one’s integrity is paramount: the moment a client or business leader senses that you can be told to come up with a desired answer, regardless of whether or not you believe it to be true, is the minute they stop respecting you and taking your advice. Sometimes you must stand your ground – even if it’s not popular or welcome advice.”

IMG_6189

Aaron Alter with his family (L to R: his son Ethan, wife Laurie, daughter Abigail, himself, son Isaac and Isaac’s husband, Sam)

 

Aside from being chief legal officer, Alter is a father to two sons and a daughter – all pursuing their own careers. He also regularly travels to California, where his wife Laurie is an ear, nose and throat surgeon and works full-time as a clinical professor at Stanford Medical Center. He reflected on the challenges of both parents pursuing rigorous and demanding careers while raising kids, but proudly noted they made it work. “We both worked long hours but were fortunate to have help during the day, and we prioritized sitting down at dinner together every night whenever possible,” he said. “Laurie and I have always tried to support one another’s careers, even when it’s meant time apart. I’m happy our kids get to see that.”

When Alter isn’t maintaining the legal foundations of Hawaiʻi’s 94-year-old hometown airline, he’s buried in a book (historical pieces have piqued his interest lately, including “1776” by David McCullough and “These Truths” by Jill Lepore), enjoying a long run or swimming laps and taking in his island home to make up for four decades away.

IMG_2362

Alter posing at the top of East Honolulu's notoriously difficult Koko Crater Stairs

 

“I recall one business trip to Honolulu. I went for an evening run around Ala Moana Park. When I returned to my hotel, I sat on my lanai, looked out at the Koʻolau Mountains, and watched the clouds gathering above them, and I was just…bumming. I asked myself, ‘Why am I not happy? I have endorphins flowing through me, and I’m here in Hawaiʻi!" he recalled. 

“I realized then that I was longing for this place that is my home after being away for so long. While I loved living in the Bay Area, I felt an abiding sense of belonging every time I flew into Honolulu. Moving back here to work for Hawaiian Airlines has been the ultimate homecoming.”

Hawaiian Airlines Streamlines Honolulu Travel Experience with New Security Checkpoint

HONOLULU – Thousands of Hawaiian Airlines guests departing from Honolulu each day will now enjoy a more efficient and convenient airport experience thanks to the carrier’s investment in a new multimillion-dollar TSA security checkpoint. The facility, which opens tomorrow in Hawaiian’s lobby 3 at the Daniel K. Inouye International Airport (HNL), adds 1,000 square feet for passenger queuing and 3,000 square feet of screening area.

“This expanded screening capacity will alleviate congestion and make check-in easier for our guests whether they are taking a short trip to another island or boarding a transpacific flight,” Hawaiian Airlines President and CEO Peter Ingram said during a blessing ceremony for the new facility today. “We appreciate the support of our partners including the State of Hawai‘i Department of Transportation and the TSA to help us create a better travel experience for our guests.”
 

PeterJeffTSA

Hawaiian Airlines President and CEO Peter Ingram (left) joined Jeff Helfrick, Hawaiian's vice president of airport operations, in a blessing ceremony for the new TSA facility

“A big congratulations and mahalo to Hawaiian Airlines on this significant investment into the Daniel K. Inouye International Airport,” said Hawai‘i Department of Transportation Director Ed Sniffen. “Everyone will benefit, from those who fly often for work and medical services, to those who fly casually to relax and reconnect.”

“The completion of this project highlights how much can be accomplished when we work together for the benefit of the traveling public,” said TSA Federal Security Director for Hawai‘i Nanea Vasta. “The security checkpoint will provide an enhanced passenger screening experience for the traveling public to enjoy, an improved work environment for TSA security screening officers while also supporting TSA’s mission of providing greater security effectiveness and efficiency in our screening operations.”
 

L3TSA

The new TSA checkpoint includes four screening lanes that exit in front of gates used primarily for Hawaiian's interisland flights.


Hawai‘i’s hometown airline, which offers more than 90 daily flights from HNL, invested $14 million to build the new TSA checkpoint, which replaces the former center screening area between Hawaiian’s lobbies 2 and 3 and also relocates restroom facilities.

Guests can now use TSA checkpoint 1A in lobby 2 that exits at the Mauka Concourse – where Hawaiian boards most of its transpacific flights – or the new checkpoint 1B in lobby 3 that leads directly to gates primarily used for Hawaiian’s interisland departures.


About Hawaiian Airlines

Hawaiian® has led all U.S. carriers in on-time performance for each of the past 18 years (2004-2021) as reported by the U.S. Department of Transportation and consumer surveys by Condé Nast Traveler and TripAdvisor have placed Hawaiian among the top of all domestic airlines serving Hawaiʻi. In 2022, the carrier topped Travel + Leisure’s 2022 World’s Best list as the No. 1 U.S. airline and was named Hawaiʻi's best employer by Forbes.

Now in its 94th year of continuous service, Hawaiian is Hawaiʻi's biggest and longest-serving airline. Hawaiian offers approximately 130 daily flights within the Hawaiian Islands, daily nonstop flights between Hawaiʻi and 15 U.S. gateway cities – more than any other airline – as well as service connecting Honolulu and American Samoa, Australia, Japan, New Zealand, South Korea and Tahiti.

The airline is committed to connecting people with aloha by offering complimentary meals for all guests on transpacific routes and the convenience of no change fees on Main Cabin and Premium Cabin seats. HawaiianMiles members also enjoy flexibility with miles that never expire.

As Hawai‘i’s hometown airline, Hawaiian encourages guests to Travel Pono and experience the islands safely and respectfully.

Hawaiian Airlines, Inc. is a subsidiary of Hawaiian Holdings, Inc. (NASDAQ: HA). Additional information is available at HawaiianAirlines.com. Follow Hawaiian’s Twitter updates (@HawaiianAir), become a fan on Facebook  (Hawaiian Airlines), and follow us on Instagram (hawaiianairlines). For career postings and updates, follow Hawaiian’s LinkedIn page.

For media inquiries, please visit Hawaiian Airlines’ online newsroom.

Alaska Airlines names new vice presidents to lead key business priorities

Following a year of record revenue, Alaska Airlines is strengthening its leadership bench to increase focus in key areas of strategic performance needed for the company’s continued growth. Spanning functions including investor relations, sales, network and revenue management, these leaders will be responsible for the direction of critical finance and commercial initiatives.

“I have had the privilege of working alongside each of these leaders for years,” said Alaska CEO Ben Minicucci. “Their expertise will be essential as they lead these core business priorities, and I’m confident they’ll keep pushing Alaska forward.”

Kirsten Amrine – VP, Revenue Management and Network Planning: As the vice president of revenue management and network planning, Amrine will set Alaska’s long-term strategy for strategic pricing and revenue management as well as establishing the vision and execution of a highly competitive network and schedule. Amrine joined Alaska Airlines in 2006 as an analyst and has held various roles in revenue management. Most recently, she served as the managing director of revenue management, guiding the company through the decline and resurgence of demand that accompanied the COVID-19 pandemic.

Laurie Baur – VP, Tax: Baur is focused on providing strategic leadership for all areas of tax, including financial reporting and tax planning. After joining Alaska in 1992 as a senior tax accountant, Baur became the head of the tax department in 1995 and has served as the chair of the tax committee of Airlines for America (A4A). Baur most recently served as the associate vice president of taxes.

Brett Catlin – VP, Loyalty, Alliances and Sales: Catlin joined Alaska in 2017 as managing director of guest products and most recently served as vice president of network and alliances. In this expanded role of vice president of loyalty, alliances and sales, Catlin will now also be responsible for deepening corporate sales and agency relationships, growing the Mileage Plan program and co-brand portfolio, and building a world-class alliance proposition.

Ryan St. John – VP, Finance, Planning and Investor Relations: St. John oversees the execution of resource planning, financial planning, analysis, forecasting and investor relations. His team determines optimal staffing for all frontline workgroups and ensures Alaska maintains its industry-leading cost position. St. John joined Alaska in 2008 as a ramp operations policy and procedures specialist and most recently served as associate vice president of finance and resource planning where he led an overhaul and centralization of crew resource management and workforce planning.

Brooke Vatheuer – VP, Audit Programs: As the vice president of audit programs, Vatheuer is responsible for setting the strategic vision and leading enterprise-level audit and assurance programs. Her team provides independent, objective audit services for Alaska’s most complex and important business and operational processes. Vatheuer joined Alaska in 2007 as an internal auditor and has held various finance, strategy and operations roles at both Horizon Air and Alaska Airlines. Most recently, she served as the managing director of audit programs.

In addition to elevating leaders at Alaska Airlines, sister carrier Horizon Air has promoted a 22-year veteran to oversee finance functions.

BJ Colby – VP, Finance and Resource Planning: Colby will be responsible for financial operations, workforce planning, strategic planning and project execution. Colby also leads Horizon’s capacity purchase relationship with Alaska Airlines and led the company through the decision to transition to an all-Embraer fleet of E175 aircraft.

“BJ’s passion, financial and planning expertise, and more than 20 years of experience with Horizon Air are helping to position our regional airline for continued success,” said Horizon Air President Joe Sprague.  Colby joined Horizon in 2000 as a financial partner and has since held various roles of increasing responsibility. Most recently, he served as the associate vice president of finance and resource planning.

Hawaiian Airlines Pilots Ratify Contract

HA High Res Logo_mid

HONOLULU – Hawaiian Airlines and the Air Line Pilots Association (ALPA) announced today that the union’s membership ratified a four-year contract that provides significant compensation increases for the airline’s more than 1,000 pilots.

Pilots approved the contract outlined in a tentative agreement reached last month between Hawaiian and ALPA. The amendment goes into effect March 2 and its term extends through March 2, 2027. 

“Our pilots have contributed to our growth as a world-class airline and this contract recognizes their contributions to our company and their shared commitment in delivering the unmatched service Hawaiian is known for,” said Hawaiian Airlines President and CEO Peter Ingram.

Last year, Hawaiian reached new contracts with the International Association of Machinists and Aerospace Workers (IAM) Districts 141 and 142, and the Transport Workers Union (TWU) Local 592.

 

About Hawaiian Airlines

Hawaiian® has led all U.S. carriers in on-time performance for each of the past 18 years (2004-2021) as reported by the U.S. Department of Transportation and consumer surveys by Condé Nast Traveler and TripAdvisor have placed Hawaiian among the top of all domestic airlines serving Hawaiʻi. In 2022, the carrier topped Travel + Leisure’s 2022 World’s Best list as the No. 1 U.S. airline and was named Hawaiʻi's best employer by Forbes. 

Now in its 94th year of continuous service, Hawaiian is Hawaiʻi's biggest and longest-serving airline. Hawaiian offers approximately 130 daily flights within the Hawaiian Islands, daily nonstop flights between Hawaiʻi and 15 U.S. gateway cities – more than any other airline – as well as service connecting Honolulu and American Samoa, Australia, Japan, New Zealand, South Korea and Tahiti.

The airline is committed to connecting people with aloha by offering complimentary meals for all guests on transpacific routes and the convenience of no change fees on Main Cabin and Premium Cabin seats. HawaiianMiles members also enjoy flexibility with miles that never expire. As Hawai‘i’s hometown airline, Hawaiian encourages guests to Travel Pono and experience the islands safely and respectfully.

Hawaiian Airlines, Inc. is a subsidiary of Hawaiian Holdings, Inc. (NASDAQ: HA). Additional information is available at HawaiianAirlines.com. Follow Hawaiian’s Twitter updates (@HawaiianAir), become a fan on Facebook  (Hawaiian Airlines), and follow us on Instagram (hawaiianairlines). For career postings and updates, follow Hawaiian’s LinkedIn page.

For media inquiries, please visit Hawaiian Airlines’ online newsroom.

Catch a sneak peek before the Big Game of Alaska Airlines’ new commercials featuring Tan France, Nick Cho + employees 

Being the most caring airline starts with employing first-class people who go the extra mile for every single guest. Every single day.

Sharon M., a lead customer service agent based in New Jersey, was among nearly two dozen employees selected to star in a series of TV commercials that will begin airing before Sunday’s big game on Feb. 12.

Sharon M., a lead customer service agent based in New Jersey, was among nearly two dozen employees selected to star in a series of TV commercials that will begin airing before Sunday’s big game on Feb. 12. 

“I get to represent a company, it’s tremendous,” she said. “I get to continue to live my dream. I cried.”

Sharon, a former radio host and current voice actor, was given a speaking part in the spot alongside celebrity fashion designer Tan France and TikTok creator Nick Cho.

As someone who has worked as a flight attendant, I know how difficult the job can be and have been so impressed with the Alaska Airlines team. Working with their employees was a joy. They are so attentive, thoughtful and were everything I have come to expect from Alaska.”

– Tan France

Our latest commercials promote the care and value we bring to our guests every day:

With the Alaska Airlines Visa® card, you + someone special can enjoy Alaska’s Famous Companion Fare™ to anywhere we fly – with no blackout dates – and no change fees.

☝🏼 Many of the people in this commercial—aside from Tan France—are Alaska employees.

Earn miles 30% faster on us compared to other U.S. airlines—and Alaska miles never expire.

The dream team

Our employees experienced a real-life Hollywood casting call when they auditioned for their parts, received call-backs and showed up on the day of filming at Mineta San Jose International Airport for hair, makeup and wardrobe.

“I think it’s great that Alaska asked us to be part of something so amazing,” said Sunny S., a customer service agent in San Jose who played an extra in the commercials. “We are employees, we are frontliners, we understand the airline industry. To have that moment to be in a commercial and to be asked by Alaska to do so, it was a warm feeling.”

Our employees are at the heart of our brand and it’s their remarkable, caring service that makes Alaska so special. We’re thrilled to have them be such a core part of our new commercials,” said Eric Edge, managing director for marketing and advertising at Alaska Airlines.

In his commercial debut Ryan D., a senior analyst on our strategic crew planning team, shared a meaningful moment with one of our flight attendants, played by Hikma S., when he signed: “Thank you.”

Ryan, who radiates kindness and is Deaf, says he was excited to learn “on-set” he would be given a bigger role than he was originally cast—one that fulfilled his desire to represent the Deaf community.

“The company really does care about the Deaf community and that’s very important to me. I think it was amazing to see actual employees in these commercials,” said Ryan. “It shows the company wants us to be a part of the brand and that’s really cool.”

Care shouldn’t be rare. 

At Alaska, we care wherever—and whenever—we can—for our guests, employees and communities.

Care includes having more nonstop flights from the West Coast than any other airline, while offering the most generous loyalty program in the skies.

It means keeping our earth healthy through sustainable practices and being the first U.S. airline to eliminate onboard plastic-use (shout out to Boxed Water™️ & our recent move to ditch plastic cups for good).

It means showing up for our guests in big and small ways to make their day. Care is reflected in everything we do, and we hope you see it for yourself. Share your stories with us on social using the hashtag #AlaskaCarelines.

From a space shuttle to a 737 – a pilot’s journey to Alaska Airlines

From an early age, newly minted Seattle First Officer, Nicholas Patrick always knew he wanted to fly. The UK native learned to fly in the Royal Air Force Reserve while studying engineering at Cambridge University.

His pursuits lead him to receive a PhD in mechanical engineering from the Massachusetts Institute of Technology (MIT) and he became a flight instructor. He moved to Seattle to work for Boeing in flight deck design.

In 1998, Patrick was selected by NASA to become an astronaut. He moved to Houston and trained for eight years, which included flying the T-38 in preparation for two space shuttle missions to the International Space Station.

I dreamed of becoming an astronaut or a test pilot,” Patrick said. “At the time, there were no British astronauts, so the U.S. was the logical place to pursue a career in space and aviation.”

NASA/Robert Markowitz

From space walks to spectacular views

One of Patrick’s motivations to pursue a career in space and aviation was his love of seeing the world from above. When asked about his favorite memories from his time as an astronaut, two memories immediately stood out. The first was when he saw his hometown from 250 miles above the Earth.

Patrick recalled, “a friend of mine called me up to Discovery’s flight deck: ‘hey Nick, you’ve got to get up here, we’re about to pass over England’. I floated up to the flight deck where my friend was looking out the window. There was England coming over the horizon. Even though it was night, you could see the layout of the lights. I could identify the big cities like London, Manchester, Glasgow, Edinburgh, and Leeds. I could see a darker patch on the coast of Yorkshire where I was born. It’s quite moving to see the place you were born from off the planet.”

His second fond memory from space was performing a spacewalk on his second mission.

“I had a couple of moments to myself before my next task and was holding on to the Space Station with one gloved hand on a handrail I had just installed when I looked down. All I could see was a bright yellow glow. It was as if someone had taken a big piece of gold and put a spotlight on it. Then, I realized we were over the Saudi Arabian Peninsula. It was the bright sunlight shining back up off the sand. It was spectacular!” said Patrick.

Alaska is his favorite airline (obviously!)

Patrick retired from NASA in 2012 to work for Blue Origin as the Senior Director of Human Integration and a Flight Director for the New Shepard sub-orbital launch program, which sent its first crewed mission to space in 2021. 

Patrick retired from NASA in 2012 to work for Blue Origin as the Senior Director of Human Integration and a Flight Director for the New Shepard sub-orbital launch program, which sent its first crewed mission to space in 2021.  A few months after that first crewed flight, Patrick directed the mission that sent actor William Shatner to space.

“I loved the goals and challenges at Blue Origin, but I realized the thing I enjoyed most about my job day-to-day was the operations side,” Patrick recalls.

When he started to think seriously about commercial aviation, Alaska was the clear choice because of our Seattle Hub and his previous guest experience flying with us. Patrick remembers the first time he flew with Alaska for work.

I realized that Alaska was the friendliest airline I’d ever flown,” Patrick fondly remembers. “Everyone was happy and helpful, and the standards were very high.”

He described a time he was walking through SeaTac after a flight home from the launch site. “I was lost in thought, when I heard somebody say, ‘can I help you?’ As I looked around, I realized it was an Alaska customer service agent asking me if I needed directions. I replied, no, but thank you very much.”

Patrick was amazed by the kind gesture and friendly smile he received, “they didn’t know whether I was flying with Alaska that day; they just wanted to help me. And I thought, you don’t see that very often.” Anyone who knows our employees, knows these moments of care are what make Alaska special.

Looking forward to joining our Alaska Pilots

As a new First Officer at Alaska, Patrick is looking forward to being part of a company that prioritizes safety and teamwork, as well as reliability and profitability. He looks forward to the fun challenge, learning more from peers and the pace of operations.

“From the training staff to the pilots I’ve met, people have been helpful and knowledgeable. It’s been a wonderful environment to learn in, especially since Alaska pilots place so much emphasis on mentoring,” Patrick noted.

As a new First Officer at Alaska, Patrick is looking forward to being part of a company that prioritizes safety and teamwork, as well as reliability and profitability. He looks forward to the fun challenge, learning more from peers and the pace of operations.

It’s clear from his excitement to get back to the skies and the familiar sights and sounds of a flight deck, it’s an environment he thrives in. “From seeing sunsets and sunrises from above to the muted roar of the engines and the hum of the air conditioning system – they’re all part of the experience of flying that I love.”

Loading...