More choices at 30,000 feet! Alaska Airlines adds bigger variety of food & beverage options

May 10, 2023
Guest Experience
Alaska Airlines
6 min read

Along with new meal selections in First Class and the main cabin, we’re introducing our take on a classic sandwich for all ages that’s infused with West Coast flavors

If variety is the spice of life, it’s also a great thing to have when selecting something to eat on your next flight on Alaska Airlines. Our guests told us they enjoy our fresh food options but were eager for more to choose from. That’s why, beginning today, we’ve increased the variety of our food offerings, from doubling the number of pre-order options in the main cabin to giving our First Class guests up to five different entrees to pick up on their flights.

We’ve also added a new, family-friendly sandwich to our onboard menu in the main cabin – great for young travelers and even those who are young at heart. Named by one of our employees, Jetsetter’s Jam is our take on the classic peanut butter and jelly sandwich – that’s peanut free. It’s made instead with toasted cashew and oat butter and a homemade strawberry compote on a sweet croissant bread, paired with fresh fruit and a slice of Tillamook cheese.

We’re always looking to spark joy with great food and drink on board our flights, delivering a delicious meal or craft beverage with care as part of our award-winning service,” said Todd Traynor-Corey, managing director of guest products at Alaska Airlines. “What our guests have to say is important, and they told us that more food and beverage variety would be great, so we set out to make that happen. We’ve worked hard to give our guests of all ages a wider selection of food, from classic comfort food to more healthful options all while representing the vibrant flavors of the West Coast.

Alaska continues to offer freshly-prepared meals in First Class on our flights as short as 550 miles. Other U.S. airlines don’t offer fresh food items on flights unless they’re longer than 900 miles. Our guests in First Class also have more vegan and gluten-free options available to reserve before their flight by using our industry-leading pre-order feature on our mobile app or website. Fresh food in the main cabin is available only by pre-ordering it, so making a selection before you fly is the way to go.

A sampling of what’s new in First Class

Guests have a choice of up to five different entrees on coast-to-coast and Hawaii flights, and four options on most other flights
Breakfast features menu options like our Beecher’s Mushroom Omelet, Chicken Sausage Breakfast Bowl and Lemon Blueberry Pancakes
Lunch options include a Wedge Salad with Applewood Bacon, Korean Barbeque Chicken Sandwich and Caramelized Onion Angus Burger
We have new dinner options on long-haul flights including Chimichurri Flat Iron Steak, Herb Roasted Chicken, Lemon Fennel Manicotti and Ginger Beef Stir-Fry Noodles
We’ve added Beecher’s Flagship Mac and Cheese as a comfort classic on certain flights
For a little spice, Alicia’s Pork Carnitas Tamale – handcrafted with organic ingredients in the Bay Area – is now available on select flights departing the Bay Area
Vegan options are available for pre-order on all meal service flights including items such as a Harissa and Chorizo Frittata made with plant-based JUST Egg, a Spicy Tofu Wrap and a White Bean Chili with Grilled Polenta
As we continue to elevate our guest experience, glassware is returning on our regional E175 flights and printed menus return on our coast-to-coast and Hawaii flights

What’s new in the main cabin

We’ve more than doubled the number of pre-order options that our guests can purchase in the Main Cabin, with a wider variety of selections for breakfast, lunch and dinner by offering different choices for outbound and inbound trips.

Breakfast options will include a Turkey, Bacon & Tomato Bagel Sandwich and Smoked Salmon Bagel Sandwich

Lunch and dinner options include two new salad choices designed in partnership with Evergreens Salad: Stand Banh Mi and Strawberry Fields for Chevre

There are also two new wraps to enjoy: Mediterranean Chicken Shawarma and Chicken Mango
On flights to and from Hawaii, we’re bringing back hot food with the return of our famous Tillamook cheeseburger with more hot food choices planned for the future
Our famous Signature Fruit and Cheese Platter and Fresh Start Protein Platters remain available in addition to more variety of sandwiches and salads

The new Jetsetter’s Jam sandwich is available for purchase by pre-order in the main cabin on flights over 775 miles. We made the decision years ago to be a peanut-free airline. The development of this new sandwich was created with safety in mind for guests with nut allergies. To prevent any reactions to food items we serve, allergens are listed on all guest-facing pre-order platforms as well as on the meals themselves. We’re also offering the Kid’s Choice Picnic Pack which is completely nut free and available on all flights over 670 miles. 

For beverages, First Class guests can enjoy wines from Ste. Chapelle – the oldest winery in Idaho led by a female winemaker – and we now serve Fat Tire Amber Ale from New Belgium, which is the first-ever completely carbon-neutral beer. In July, Sierra Nevada Hazy Little Thing Hazy IPA will join the mix along with a Schilling Hard Cider.

We know convenience matters. That’s why we emphasize our pre-order program for meal selections. It’s easy for our guests to order their favorites up to two weeks before their flight and up to 20 hours prior to departure in all cabins. Picnic Packs do not require pre-ordering and they’re available on board most flights longer than two hours.

See our full food and drink menu on alaskaair.com.

Alaska Airlines names a new vice president of strategy, analytics and transformation

May 9, 2023
Other News
Alaska Airlines
2 min read

Alaska Airlines has promoted Tiffany DeHaan to vice president of strategy, analytics and transformation. DeHaan assumes the role currently held by Sandy Stelling, who will retire from Alaska Airlines in July after 23 years.

DeHaan will oversee the execution of company strategy, development of all strategic initiatives and overall project execution for Alaska. She is responsible for Alaska’s data strategy to drive improved decision-making and value creation, while also providing leadership across the enterprise through successful collaboration and disciplined execution to deliver results for guests, employees and the airline.

“Tiffany is a big-picture strategic thinker who knows how to drive results and get things done,” said CEO Ben Minicucci. “We are well positioned to execute on our strategic growth and we are fortunate to have someone with Tiffany’s expertise and skills lead this work.”

DeHaan joined Alaska in 2018 as managing director of culture, learning and inclusion. In that role, she provided strategic and operational leadership for diversity, equity and inclusion, employee engagement, recognition and events, people communications, and leadership and organizational development to elevate Alaska’s culture and enhance the employee experience across Alaska Airlines and Horizon Air. She launched Alaska’s 2025 DEI Commitments, developed a vision and strategy for the Leader Academy to equip leaders to effectively lead in alignment with the company’s values and expectations of their role, redesigned the talent management strategy, and launched employee engagement programs including Leader Immersion and Flight Path.

Prior to joining Alaska, DeHaan spent 12 years at Point B, a global business consulting firm, leading the strategic execution of critical initiatives for major organizations.

DeHaan earned a bachelor’s degree in business administration with an emphasis in management information systems from Oregon State University. She and her family reside in Sammamish, Washington. Connect with her on LinkedIn.

New Washington Law Incentivizes Local Sustainable Aviation Fuel Production

May 4, 2023
On The Record
Alaska Airlines
1 min read

Alaska Airlines applauds Washington state Governor Jay Inslee, and bill sponsor, State Senator Andy Billig, for the signing of new legislation to help drive growth in the market for Sustainable Aviation Fuel (SAF) in Washington state.

Investing in SAF has multilayered benefits, including the creation of family wage manufacturing jobs. Using SAF is also the most significant way we can reduce the greenhouse gas emissions of aviation over the next several decades. This legislation will help ensure that SAF is more available at a cost and scale that enables its use and continues to position Washington State as a leader on climate action.

This is a step in the right direction, and we look forward to working with public and private partners to realize its full potential.

Getaway Goals: when the Seattle Kraken score, fans can win a getaway on Alaska Airlines

May 1, 2023
Community
Alaska Airlines
3 min read

To celebrate our home team’s run through the playoffs, we’re offering deals, chances to win and priority boarding

This story was updated on May 8, 2023

As the Kraken make hockey history, we couldn’t be prouder to be the team’s official airline. We’re so proud, we’re getting our guests in on all the fun.

Getaway goals

When the Kraken score, you win round trip tickets!

Starting with Round 2 Game 3, the first player to score a goal unlocks the chance to win round trip flights. How many? The number on his jersey! For example, Jordan Eberle (#7) scored the first goal in Game 3, so we gave away 7 round trip tickets to 7 lucky winners.

Who will score first in Game 4? Tell us for a chance to win the next getaway!

Fans can enter by following @alaskaair on Twitter, Instagram and Facebook, replying with the player you think will score first and using the hashtag #AlaskaAirGoals. Entry opens 24 hours before and ends at puck drop for each game, and we’ll keep playing as long as the Kraken do.*

$99 flights to away games

We’re slashing ticket prices so hockey fans can cheer on the Kraken when they’re playing in enemy territory. As we’re playing the Dallas Stars in round 2 of the Stanley Cup Playoffs, fares between Seattle and Dallas (both DAL and DFW) are only $99. Restrictions apply, see terms and conditions at alaskaair.com/sale.

Score a Deep Discount

We are so proud of everything the Kraken have accomplished so far this season, and now we want to fill the rink in Dallas with as many Kraken fans as we can,” says Alaska CEO Ben Minicucci.

Priority boarding

As always during hockey season, guests sporting Kraken gear can board early on all Alaska flights departing from the Seattle-Tacoma International Airport (SEA), following group B.

American Hockey League fans of the Coachella Valley Firebirds, Palm Springs’ (PSP) new professional ice hockey expansion team of the Seattle Kraken, can also board early if they’re wearing Firebird gear.

*Terms and Conditions apply. Read more here.

Alaska Airlines

Alaska Airlines and our regional partners serve more than 120 destinations across the United States, Belize, Canada, Costa Rica and Mexico. We strive to be the most caring airline with award-winning customer service and an industry-leading loyalty program. As a member of the oneworld alliance, and with our additional global partners, our guests can travel to more than 1,000 destinations on more than 25 airlines while earning and redeeming miles on flights to locations around the world. Learn more about Alaska at news.alaskaair.com and follow @alaskaairnews for news and stories. Alaska Airlines and Horizon Air are subsidiaries of Alaska Air Group.

Alaska Airlines and ZeroAvia begin developing world’s largest zero-emission aircraft

May 1, 2023
Sustainability
Alaska Airlines
7 min read

Washington Gov. Jay Inslee, U.S. Rep. Suzan DelBene and Snohomish County Executive Dave Somers join CEOs from Alaska and ZeroAvia to launch retrofitting of aircraft

ZeroAvia unveils world’s most advanced electric motor technology for aviation, paving way for hydrogen-electric engines for Dash 8 and similar airframes

Alaska Airlines today presented a Bombardier Q400 regional turboprop to ZeroAvia that will be retrofitted with a hydrogen-electric propulsion system in an effort to expand the reach and applicability of zero emissions flight technology.

At an event, held at ZeroAvia’s Paine Field research and development site, the companies were joined by high school students from Raisbeck Aviation High School, Washington State Governor Jay Inslee, Congresswoman Suzan DelBene and Snohomish County Executive Dave Somers to participate in the formal handover of the 76-seat Q400 aircraft that will be developed by ZeroAvia, the U.S.-headquartered leader in designing and building zero-emission, hydrogen-electric aircraft propulsion systems for aircraft.

When Alaska Airlines’ regional carrier Horizon Air retired its Q400 fleet, it reserved one of the aircraft for research and development purposes to further advance zero emissions technology for the aviation industry. The aircraft was repainted with a special livery to highlight the innovative mission of this partnership.

ZeroAvia also debuted its breakthrough multi-megawatt modular electric motor system in a 1.8MW prototype configuration at the event – demonstrated with a propeller spin aboard the ZeroAvia’s 15-ton HyperTruck ground-test rig. Combined with higher temperature PEM fuel cells and advanced power electronics – both technologies that ZeroAvia is developing in-house – the leading-edge electric motor technology is one of three key building blocks for enabling commercially-relevant hydrogen fuel cell engines for larger aircraft.

This is a great step forward in aviation innovation, to help create a new future of flight – right here at home,” said Alaska Airlines CEO Ben Minicucci. “Alaska Airlines has defined a five-part journey to achieve net zero carbon emissions long-term, but we can’t get there alone. New technologies are required to make that future possible, and we’re thrilled to partner with industry leader ZeroAvia to make new zero emissions options a reality.”

Aligning ZeroAvia’s powertrain with the Dash 8-400 airframe will represent a commercially viable zero-emission aircraft with fuel cell engine technology around five times more powerful than what has been demonstrated anywhere to date.

“Demonstrating this size of aircraft in flight, powered entirely by novel propulsion, would have been unthinkable a few years ago,” said Val Miftakhov, founder and CEO of ZeroAvia. “Launching this program puts us on track for a test flight next year, and accelerates our progress toward the future of zero-emission flight for Alaska Airlines and for the world at large.”

ZeroAvia’s recent advancements clear the way for a potential flight of the Q400, also recognized as the Dash 8-400, but also demonstrate rapid progress toward certification of the ZA2000 propulsion system. ZeroAvia has already demonstrated a track-record of world-first flight testing. In January, ZeroAvia flew a retrofitted 19-seat aircraft with its prototype 600kW hydrogen-electric engine (ZA600). This followed the demonstration flight of a 250kW system in 2020, which at the time of flight was the world’s largest aircraft flown using a novel zero-emission power source.

ZeroAvia’s hydrogen-electric engine uses fuel cells to generate electricity from hydrogen fuel, before using that electricity to power electric motors which turn the aircraft propellers. The certifiable ZA2000 system will include ZeroAvia’s High Temperature PEM fuel cells and liquid hydrogen fuel storage, integral to delivering the necessary energy density for commercial operations of large regional turboprops. The company has already established an engineering partnership with De Havilland of Canada, the original manufacturer of the Dash 8 family of aircraft to enable exchange of data and expertise with the airframe.

In 2021, Alaska Airlines launched a partnership and invested in ZeroAvia to support the development of zero emissions propulsion technology for regional aircraft. As the fifth largest U.S. airline with a large regional network, Alaska has a unique opportunity to support the development of zero-emissions propulsion technology for regional aircraft. By establishing the viability of regional-sized aircraft, both companies will help advance zero-emissions technology across the industry.

Our state has a rich history of leadership in aerospace and we’re proud to be at the center of a technological revolution in zero-emission flight. Through innovation and partnerships like the one demonstrated today, we can help write the next chapter of aviation history right here in Washington State.”
Washington State Governor Jay Inslee

Congresswoman Suzan DelBene (WA-01) said: “As we work to meet our emissions reduction goals, we must prioritize decarbonizing the commercial transportation sector. Washington state is leading the nation in developing and deploying clean energy technologies and the Alaska Airlines-ZeroAvia partnership is a prime example. This collaboration could revolutionize the aviation industry to make our planes greener and our skies cleaner.”

Snohomish County Executive Dave Somers said: “As a leader in supporting innovative industries, and as the center of aerospace manufacturing in Washington state, Snohomish County is proud to support this partnership and the development of the next generation of aviation technology, driving both job growth and environmental sustainability.”

Click here to download images from story >>

HyperCore Motor

The 1.8MW motor configuration demonstrated today consists of two “HyperCore” motor modules, each a high-power, high-speed 900kW permanent magnet radial flux machine which operates at 20,000 rpm, matching the typical turbine engine power turbine speeds, providing an unprecedented 15kW/kg motor power density. Crucially, HyperCore’s modular design enables the technology to address applications ranging from 900kW up to 5.4MW, meeting a number of regional turbo-prop and regional jet requirements. The HyperCores were successfully integrated with the stock Dash 8-400 engine gearbox and propeller, which dramatically simplifies integration into the aircraft as a replacement for a stock turbine engine.

The development and testing program will enable the understanding and measurement of system dynamics, calibration of physical and electrical models, and validation of thermal management systems. The company is concurrently developing world-class silicone-carbide power electronics and the matching hydrogen fuel cell systems, which convert hydrogen to electricity, powering the electric propulsion system. These systems will be brought together to create the full hydrogen-electric propulsion system, tested on the ground and then in the air.

About ZeroAvia

ZeroAvia is a leader in zero-emission aviation, focused on hydrogen-electric aviation as the initially targeting a 300-mile range in 9–19 seat aircraft by 2025, and up to 700-mile range in 40–80 seat aircraft by 2027. Based in the US and the UK, ZeroAvia has already secured experimental certificates for its three prototype aircraft from the CAA and FAA, passed significant flight test milestones, secured a number of key partnerships with major aircraft OEMs, secured $10B in pre-orders from a number of the major global airlines, and is on track for commercial operations in 2025. The company’s expanding UK operations are supported by grants from UK’s Aerospace Technology Institute and Innovate UK, and ZeroAvia is part of the UK Government’s Jet Zero Council. For more, please visit ZeroAvia.com, follow @ZeroAvia on Twitter, Instagram, and LinkedIn.

About Alaska Airlines

PNW island time! Alaska Airlines partners with Kenmore Air for connecting flights through Paine Field in Everett to San Juan Islands

May 1, 2023
Destinations
Alaska Airlines
3 min read

Don’t you love it when getting away to a getaway gets easier?

Alaska Airlines, in partnership with Kenmore Air, is ready to take you to one of Western Washington’s iconic vacation spots: the San Juan Islands, located north of Seattle.

You can book connecting flights now on alaskaair.com from destinations along the West Coast to the San Juans. You’ll fly on Alaska through Paine Field-Snohomish County Airport in Everett and connect on Kenmore Air’s modern fleet of Cessna Caravan aircraft to Friday Harbor on San Juan Island or Eastsound on Orcas Island.

It gets better! Mileage Plan members earn miles on the Kenmore flights when they purchase their tickets directly on alaskaair.com.

Learn more about Kenmore Air

Investing in our operations and the community in Everett remains important to us, and this partnership with Kenmore Air allows us to take our guests to more amazing places,” said Brett Catlin, vice president of loyalty, alliances and sales for Alaska Airlines. “Our guests can fly with us from destinations across the West such as Anchorage, San Francisco and Las Vegas to Everett, and then hop on a convenient flight with Kenmore Air to enjoy all the San Juans have to offer – and earn Mileage Plan miles along the way.”

We’ve been serving guests at Paine Field in Everett since regularly scheduled commercial service began there in March 2019. In the past four years, we’ve flown more than 1.6 million guests to and from Everett.

“As hometown airline favorites, Kenmore Air and Alaska Airlines share a pioneering history in aviation as well as a passion for service and the celebration of the joy of aviation in everything that we do,” said Todd Banks, president/CEO of Kenmore Air. “Kenmore Air is proud to bring its 77 years of experience serving the San Juans and British Columbia to the award-winning Alaska Airlines Mileage Plan, allowing for seamless booking between Alaska Airlines’ destinations and the San Juan Islands and the opportunity to earn miles.”   

Alaska currently offers 28 daily flights in Everett — 14 arrivals and 14 departures a day — to seven destinations.

Destination	# of Departures
Anchorage	1 daily flight
Las Vegas	2 daily flights
Los Angeles	1 daily flight
Orange County	2 daily flights
Phoenix	2 daily flights
San Diego	1 daily flight
San Francisco	5 daily flights

Our sister carrier Horizon Air provides most of our service at Paine Field with the Embraer 175 jet, with 737 service on select flights operated by Alaska. The E175 features First Class and Premium Class, and only window and aisle seating — there are no middle seats. Guests can enjoy hundreds of free movies and TV shows available for viewing on personal devices, free texting on most flights and Wi-Fi connectivity for purchase.

Don’t forget: Alaska is a member of the oneworld global alliance. With oneworld and our additional airline partners, our guests can earn and redeem miles with our highly acclaimed Mileage Plan program to fly on more than 25 oneworld and partner airlines all around the globe. 

Alaska Airlines Updated Uniform & Grooming Policy Changes

April 27, 2023
On The Record
Alaska Airlines
1 min read

Alaska Airlines is committed to fostering a safe and welcoming environment where all employees and guests feel respected and valued. Alaska Airlines is a long-time national corporate partner of the Human Rights Campaign and Lambda Legal, and a sponsor of numerous events where our employees can display their LGBTQ+ pride and allyship. We are proud of the uniform and grooming policies we rolled out in 2022 in an effort to be inclusive of gender, gender identity and gender expression. We evolved these policies further after receiving a complaint from the Washington State Human Rights Commission, based on input from the Commission, the American Civil Liberties Union, ACLU of Washington, and Seattle-based flight attendant Justin Wetherell. Alaska is dedicated to creating an environment where all feel welcome and safe bringing their full selves on a flight and to work.  

Alaska Airlines launches partnership with STARLUX Airlines

April 26, 2023
Global Travel
Alaska Airlines
3 min read

Our newest global partner now flies between Los Angeles and Taipei with connections to 16 destinations across Asia; Mileage Plan members can earn miles on all STARLUX flights

With more of us looking to travel internationally this year, Alaska Airlines is celebrating our newest global airline partner: STARLUX Airlines, a Taipei-based premium carrier, which today launched its inaugural transpacific service between Taipei and Los Angeles. Alaska is STARLUX’s first airline partner.

Our Mileage Plan members can now earn miles on all STARLUX flights, and soon they’ll be able to redeem miles on STARLUX. When redemptions become available this summer on STARLUX flights between Los Angeles and Taipei, they will start at 20,000 miles for economy, 40,000 for premium economy and 60,000 for business class for a limited time.

From Southern California, STARLUX opens a new international gateway through its main hub in Taipei for connections to 16 destinations across Asia, including Bangkok, Thailand; Hanoi, Vietnam; Penang, Malaysia; Manila, Philippines; Singapore; Macau and Sapporo, Japan. Los Angeles (LAX) is one of Alaska’s hubs along the West Coast allowing for convenient connectivity to STARLUX flights for our guests.

STARLUX is a premier global airline offering world-class service and amenities. We’re proud to be their first airline partner,” said Nat Pieper, senior vice president of fleet, finance and alliances at Alaska Airlines. “Our guests will love flying on STARLUX, connecting the West Coast, Taipei and many more incredible places in Asia. We’re thrilled to offer our loyal Mileage Plan members another exciting way to see the world.”

“STARLUX Airlines has marked a successful three-year operation of our Asian routes, revolutionizing the aviation industry with our exceptional service and innovative cabin design that have been highly commended by passengers. In a new milestone, we launched our inaugural flight to Los Angeles today, offering convenient and comfortable long-haul premier services to passengers traveling to the city of angels,” said Glenn Chai, CEO of STARLUX Airlines.

Chai added: “Alaska Airlines, the fifth largest airline in the United States with a wide network covering over 100 cities across the country, is partnering with STARLUX Airlines to deliver more exquisite and convenient flights for travelers journeying between North America and Asia. The partnership will enable seamless connections for STARLUX Airlines customers traveling to destinations across the U.S., making it easier and more convenient to navigate the country’s extensive domestic air network. With this partnership, we are committed to ensuring that travelers enjoy a hassle-free journey and arrive at their final destinations feeling relaxed and refreshed.”

STARLUX operates the transpacific route with its new-generation Airbus A350-900 aircraft configured in a four-class layout: First, business, premium economy and economy.

Travelers in first and business classes enjoy a private space with a sliding door and seats with full-flat and Zero G mode for full relaxation. The extra-legroom premium economy section features a 40-inch Recaro seat with a leg rest and footrest bar.

Economy class seats are equipped with leather headrests and a wide seat pitch.

Inflight service on STARLUX includes Taiwanese signature dishes and amenities prepared for passengers in all classes. STARLUX will be offering first and business guests a selection of the best top chef’s creations and local Taiwanese delicacies. The popular STARLUX signature dish yakiniku donburi is served on board. And to bring greater individuality to their air travel experience, all passengers can pre-order meals online so they can enjoy the meal they want.

43 students fly to HBCUs with Alaska Airlines, taking “Our Commitment” to new heights with UNCF

April 25, 2023
Community
Alaska Airlines
4 min read

Photos by Joe Nicholson and Alyssa Pointer

Two years after unveiling Our Commitment aircraft, which supports equity and education and features 14 children, grandchildren and mentees of Alaska Airlines’ employees, we boarded 43 high school juniors from Seattle and Portland school districts onto the special plane to tour five historically Black colleges and universities (HBCUs) in Atlanta.

Video by Converge Media

In collaboration with UNCF – an Alaska partner for more than 17 years – students from the Pacific Northwest spent the week learning about the history and significance of HBCUs and how these institutions provide a unique college experience for Black students that enables them to thrive. The students spoke to campus leaders, administrators and current college students and soaked up information about applying for admission and scholarships.

But don’t take our word for it, hear from some of the students about what this trip meant for them:

This trip was an eye opener. Just seeing so many Black people or people who looked like me made me feel welcomed. It also reminded me to step up my game when it comes to academics.
– Janya

Living in the Northwest, we don’t have any HBCUs. Traveling to a city with multiple HBCUs really helped me get a grasp on what the college experience is like. A moment that stood out was going to lunch at the Morehouse cafeteria because you get to see the students in their natural habitat and see what real college life is like.
– Joshua

This trip gave me an opportunity to explore and see what I am actually looking for and to see what my ‘yeahs’ and ‘nos’ are in a future college I want to attend. A moment that really stood out to me was the panel with Spelman students. One sister said, ‘you come in as a girl and leave as a woman.’ That stood out to me because I want to go to a school that helps me grow and succeed in life and come out a better person than when I went in.
– Cymone

I learned to keep going. I learned to set goals. I learned that whatever I put my mind to, I can accomplish. Even though I already had that mindset, hearing others’ stories and the history of the schools inspired me. This trip gave me the opportunity to step into my future a little bit.
– Nyilah

I’m looking most forward to seeing the acceptances I get. A lot of the schools were very welcoming and encouraging to apply, and I really want to see how many of those schools I can get into.
– Brooklyn

It meant so much I can’t even explain fully. It really made me focus on what I need out of a college, and I was able to find out what I could be flexible not having.
– Marian

To me this trip meant an opportunity to explore and understand HBCUs, which not a lot of people get to experience coming from the Northwest. It meant getting a head start preparing for college and life after high school. It meant gaining new knowledge so that I can bring it back to my Black peers at school.
– Amariyanna

Man, this trip meant everything and more to me. I’m so grateful to able to be on this trip. I loved being around people who welcomed me like I was a part of their family. I will most definitely be attending an HBCU!
– Azariyah

Support UNCF

Inspired by these students? Mileage Plan members can donate miles to important causes including UNCF, which uses the miles to fly students back and forth to HBCUs.

Learn more about UNCF.

Donate Miles

Alaska Air Group reports first quarter 2023 results

April 20, 2023
Other News
Alaska Airlines
4 min read

Productivity improves 6% and pilot training throughput doubles over prior year;
Anticipate double-digit adjusted pre-tax margin in second quarter;
Reiterated full-year adjusted pre-tax margin guidance of 9% to 12%

Alaska Air Group (NYSE: ALK) today reported financial results for the first quarter ending March 31, 2023, and provided outlook for the second quarter ending June 30, 2023.

This quarter we returned to pre-pandemic levels of flying and our roadmap to profitable growth is on track,” said Alaska CEO Ben Minicucci. “As we progress through the year, we have taken deliberate steps to build momentum and we are well prepared for peak summer flying. Thank you to our 23,000 employees who are the backbone of our success – I’m proud of their work to deliver operational excellence and show care for the people who fly with us each day. We are well-positioned to deliver on our full-year financial targets, including a 9% to 12% adjusted pretax margin.”

Financial Highlights:

Reported net loss for the first quarter of 2023 under Generally Accepted Accounting Principles (GAAP) of $142 million, or $1.11 per share, compared to a net loss of $143 million, or $1.14 per share, for the first quarter of 2022.
Reported net loss for the first quarter of 2023, excluding special items and mark-to-market fuel hedge accounting adjustments, of $79 million, or $0.62 per share, compared to a net loss, excluding special items and mark-to-market fuel hedge accounting adjustments, of $167 million, or $1.33 per share, for the first quarter of 2022.
Resumed the share repurchase program, purchasing a total of 413,554 shares of common stock for approximately $18 million in the first quarter. The company continues to expect share repurchases of at least $100 million in 2023.
Held $2.4 billion in unrestricted cash and marketable securities as of March 31, 2023.
Ended the quarter with a debt-to-capitalization ratio of 48%, within the target range of 40% to 50%.

Operational Updates:

Ratified a two-year contract extension with more than 2,300 McGee Air Services employees represented by the IAM.
Received six 737-9 aircraft during the quarter, bringing the 737-9 fleet count to 43.
Activated new benefits for Alaska Visa Signature® cardholders, including priority boarding, lounge membership discounts, new ways to earn bonus miles and other perks. New benefits and program changes drove cash remuneration under the co-brand credit card agreement up 17% on a year-over-year basis.
Announced plans to elevate guests’ regional flying experience with streaming-fast satellite Wi-Fi on E175 regional jets.
Announced three new daily nonstop flights from San Diego to Washington, D.C., Tampa and Eugene, beginning service later in 2023.
Doubled pilot training throughput compared to the same period in 2022, aided by a 75% increase in qualified flight instructors and an investment in two 737 full-flight simulators. Three additional 737 full-flight simulator deliveries are expected later this year.
Began lobby transformation projects to provide guests a more seamless travel experience; expect to roll out new bag tag stations and bag drop technology in key airports throughout 2023 and 2024.
Created a virtual reality 737 flight deck, in partnership with VRPilot, to better prepare pilots for their training experience.

Announced an agreement with Shell Aviation to advance sustainable aviation fuel (SAF) technology and infrastructure throughout the West Coast; Shell Aviation will also supply Alaska with up to 10 million gallons of SAF in Los Angeles.
Launched a partnership with the Surfrider Foundation, an organization focused on protecting coastal habitats and reducing waste across the West Coast and throughout the Hawaiian Islands.

Awards and Recognition:

Alaska’s Mileage Plan named Best Airline Rewards Program by NerdWallet for its customer-friendly policies, rewards and fee structures.
Alaska and Horizon earned the Diamond Award of Excellence from the Federal Aviation Administration, recognizing the airlines’ aircraft technicians for their dedication to training.

Tune in:

A conference call regarding the first quarter results will be streamed online at 8:30 a.m. PDT on April 20, 2023. It can be accessed at www.alaskaair.com/investors. For those unable to listen to the live broadcast, a replay will be available after the conclusion of the call.

Full earnings financial data:

Statistical data, reconciliations of the reported non-GAAP financial measures, further details regarding results and a glossary of financial terms can be found in our Earnings Release as filed with the SEC.

View full earnings financial data

Alaska Airlines is transforming the airport lobby experience

April 18, 2023
Guest Experience
Tricia Bruckbauer
4 min read

New technology is coming that will have you flying through the lobby in no time

We’ve all been there—you’re packed and ready for your trip, the excitement is building, and you arrive at the airport only to find long lines that kill your vibe. All you want to do is get through security and stop by a favorite restaurant or grab that precious pre-flight beverage.

Thankfully, this dreaded experience will soon become a thing of the past. Why? Because we’ve reimagined a more seamless travel experience, and it’s coming to an airport near you. Over the next three years, we’re investing $2.5 billion in overall improvements to enhance the airport experience within our hubs and focus cities including Seattle, Portland, San Francisco, Los Angeles and Anchorage.

We’re working on getting you through the lobby and to security in 5 minutes or less—meaning fewer lines and more time for that pre-trip snack. Much like mobile technology widely used to access sporting events and concerts, your phone is all you need to fly through the lobby.

A sneak peek at what the future lobby will look like at Seattle-Tacoma International Airport.

Getting travel ready

The first step starts at home (or work or while you’re waiting in the school pick-up line) on the Alaska Airlines app. Guests are encouraged to check-in and secure a boarding pass before coming to the airport. Getting travel ready before coming to the airport provides peace of mind and allows you to plan your day of travel better. The Alaska Airlines app is the perfect pre-trip tool, but guests can also check-in on a desktop and send a boarding pass to their phone or print one at home.

Bonus! In addition to the time saved by our guests, this change also helps reduce the amount of paper we use—an important step toward our sustainability goals.

Tagging your bag

New bag tag stations will replace dated kiosks in lobbies where you’ll pay for and tag checked bags using iPad tablets. Because you’ve completed all other actions before arriving at the airport, it’ll only take a few quick steps. Airports have already begun changing to the new tablets and guests are adapting—with 3 out of 4 guests arriving with a boarding pass in hand to airports with the new technology. Most airports will transition to the new bag tag stations by the end of 2023.

Dropping your bags off

Beginning in spring 2024, the lobbies in our hub airports will be getting innovative technology that will allow you to drop your bags off with just a few quick scans. Popular in many international airports, we can’t wait for you to try it in Alaska’s hubs. The machine will scan your face, government-issued I.D., and bags. From there, it will take your bag(s) on a belt to be loaded onto the aircraft. The process takes less than a couple minutes and will have you on your way to security.

“As we thought about how to provide the most caring experience for our guests, it was clear the lobby was a pain point. We realized the majority of our guests were doing most of the kiosk actions on their own phones and we could reduce the congestion in our airports. Alaska was the first airline to introduce kiosks more than 20 years ago, and we’ll be the first airline to remove them. We’re looking forward to offering the new full guest experience next summer.”

– Charu Jain, Alaska Airlines senior vice president of innovation and merchandising

Need extra help?

While we know the vast majority of Americans own a smartphone, some guests may need extra assistance at the airport. For those guests, we will always have customer service agents available. We have heard from many guests that the best way we can care for them is by offering self-service options. This transformation gives you the choice between getting through the lobby quickly or receiving personalized help.

We can’t wait to welcome you into our new lobby experience soon!

Middle schoolers travel thousands of miles for weeklong giveback in Hawai‘i, discover the Aloha spirit

April 13, 2023
Community
Maria Cid
7 min read

As Maritza Contreras jumped into the crystal-blue waters of the Pacific Ocean to snorkel for the very first time – long-forgotten was the anxiety she felt just five days prior when she was back home in Oakland, California.

“I was sad, I cried because I was going to miss my mom,” Contreras said.

The eighth grader at West Oakland Middle School was set to embark on a trip filled with many firsts: her first time on a plane, the first time she was thousands of miles from home and the first time she’d traveled without her mother.

For many of the students, it was for their first time on a plane – and for all of them, their first time in Hawaii. Flight attendants on their flight gave the Travel Academy group a special welcome just after take-off.

“My mom told me to have fun because it was a once-in-a-lifetime experience, she was proud I was chosen to go,” said Contreras.

The 14-year-old was one of 12 West Oakland Middle School students who bid their parents farewell to go on a community giveback trip to the state of Hawai‘i last week at no cost to their families or school. As part of Alaska Airlines’ commitment to invest in youth and care for the communities we serve, we surprised the group with the seven-day trip to the Islands in partnership with STATE Bags. The family-focused bag brand’s co-founder, Scot Tatelman, co-created the program last year called Travel Academy when he took eight Brooklyn-based students on a transformational excursion throughout California.

“Anyone who has traveled can speak to that feeling. When you land somewhere new and experience all that place has to offer, it feels like your world has opened up just from having seen it,” Tatelman said.

“This partnership reflects both companies’ commitment to creating connections through travel and providing opportunities for young people to experience the world of aviation,” said Daniel Chun, Alaska’s Hawai‘i Director of Sales, Community & Public Relations. “For over 15 years, Alaska has had the privilege of flying our guests to one of the most beautiful and amazing places on the planet, with service to four Hawaiian Islands from seven West Coast cities. We are mindful of the impacts of travel and how important it is for both residents and visitors to mālama (to care for) this very special place so future generations are able to enjoy it.”

While the backdrop of this year’s trip was the natural beauty of Hawai‘i, the students’ mission every day was to learn about how to become mindful visitors of the Islands by giving back to communities on O‘ahu and Maui. Soon after their arrival, the group walked knee deep into a lo‘i (taro patch) to help harvest the root vegetable at Kualoa Ranch while learning its important role in the Hawaiian culture. They worked with the Maui Ocean Center Marine Institute staff to rehabilitate a Hawaiian green sea turtle that had recently been injured out at sea. The group also learned about the importance and uses of native plants at Kipuka Olowalu, a Native Hawaiian cultural site on Maui.

Students at Kualoa Ranch, where they learned how to harvest kalo (taro), a root vegetable that plays an important role in Hawaii’s culture. They learned how to remove invasive plants in a lo’i (taro patch) at Kipuka Olowalu and learned the uses of native plants at the Hawaiian cultural site.

“I’ll never forget about the people, what I experienced and what I learned about with my friends while in a beautiful place,” said Maritza.

*Maritza at Kualoa Ranch, where she and other students learned how to harvest kalo (taro), a root vegetable that plays an important role in Hawaii’s culture*.

“It’s just beautiful, I love how the people of Hawai‘i respect their living space,” said 14-year-old Latanya Nolen. “There’s a lot more research I want to do to understand the culture here, it’s opened my eyes. I’m thankful to have this opportunity to experience something we’ve never done.”

“We created an itinerary that allowed the students to both give back to the community while immersing themselves in the history, culture and beauty of the Islands. Whether it’s through one of their volunteer activities or simply speaking to locals about how their home is impacted, if we’re not careful while we visit—the students have told me they’ll forever have a space in their hearts for Hawai‘i thanks to this gift of travel,” said Maria Cid, communications program manager for California.

We hope these students establish a meaningful connection with one of the most beautiful places on earth and share the message of mālama with their friends and family when they return home,” Chun said.

The message seemed to be sticking for one of the youngest in the group. Anaya Sarfraz, who celebrated her thirteenth birthday while on the trip, now has a newfound hope that tourists do more than sightseeing while in the Aloha state.

*The students first visit at an Oahu beach was extra special. They learned about marine life etiquette, including how to have fun in the water while respecting the reef.*

“If you visit, please learn about the history first, dig deeper than just visiting the beaches and you’ll find the beauty around you even more interesting,” Sarfraz said.

For seven days, the students woke up and immediately ate breakfast together; only separating as a group when it was time for bed.

For many, the peers among them were only faces they’d seen in passing at school or maybe connected briefly with in class. The students had applied for the Alaska Airlines and STATE Bags sponsored 2023 Travel Academy with an essay and were chosen by their principal based on their leadership skills. Now they were rooming with a classmate they’d likely never spoken a word to before heading to Hawai‘i, including Sarfraz. The seventh grader, however, quickly found her nerves dissipate.

“I started talking and learning more about each of them, it’s been a surprising experience getting to know each other, and now I can say everyone here has become like family to me,” she said.

Next month, the eighth graders of the group will graduate and prepare for high school, including Contreras who tried something new every day in Hawai‘i after setting aside her fears at the start of the week.

She can now say she took part in returning an endangered sea turtle to the ocean, learned how to protect marine life while snorkeling, flown on a plane and ziplined through a tropical forest.

All twelve students say they discovered the Aloha spirit through the people of Hawai‘i and will bring that back home with them to the Bay Area — and hopefully, wherever they travel to next.