HONOLULU – Hawaiian Airlines, Hawaii’s carrier, today revealed an updated brand identity and the freshly-painted livery of a Boeing 717 (N488HA), the first of its fleet of more than 50 aircraft that will feature the new design. Pualani (Flower of the Sky), the beloved icon of Hawaiian’s brand for more than four decades, continues to gaze forward on the tail of the aircraft; beneath her, a silver maile lei with woven pakalana flowers wraps around the fuselage in a larger-than-life expression of the aloha spirit.

“Our new livery embodies a stronger, more contemporary representation of Hawaiian Airlines’ culture of service and hospitality, which is the bedrock of our guest experience,” said president and CEO Mark Dunkerley, who unveiled the new brand design at Honolulu International Airport during a special employee event on Lei Day, a statewide annual celebration of Hawaiian culture. “It acknowledges our place as Hawaii’s airline and underscores the commitment our employees make every day to provide our guests with a gracious and genuine island welcome.”

In addition to the refreshed livery, travelers across Hawaiian’s U.S. and international networks will begin to see the new logo throughout their journey — on web and digital assets, airport lobby signage and kiosks, and at boarding gates. Painting of all aircraft and ground service equipment is scheduled to be complete by 2020. Videos and images of the new designs are available at HawaiianAirlines.com/brand-refresh.

Hawaiian worked with Lippincott, a global creative consultancy, on the new identity. Hawaiian’s brand team and Lippincott spent a year studying the airline’s history, working with a committee of front-line employees, and immersing themselves in Hawaiian culture to arrive at the new design.

“So much of our visual identity, which is 15 years old, still resonated deeply with our guests and employees,” said Avi Mannis, senior vice president of marketing for Hawaiian. “Our aim was to retain the essence of our brand and arrive at a bolder, truer expression of our unique Hawaiian hospitality.”

The new identity retains Hawaiian’s distinctive color palette of purple, fuchsia and coral. Pualani—the singular icon of the brand—remains at its core. The new logo and livery emphasize Pualani by featuring her more prominently and liberating her from the floral “holding shape” of the former logo. She gazes proudly with the wind in her hair, adorned with a hibiscus flower and framed by a Hawaiian sunrise. The expressive, organic graphics reflect the natural forms of Hawai‘i.

The addition of the lei elements to the livery accentuate the three-dimensional contours of the aircraft fuselage while also incorporating a rich, meaningful cultural narrative that reflects the carrier’s strong sense of place and identity. Updated typography and bright, emotive imagery support Hawaiian’s positioning as a premium leisure airline, focused on warm hospitable service.

“The Hawaiian Airlines’ brand has been and always will be iconic,” said Su Mathews Hale, senior partner at Lippincott. “The refreshed look honors their rich history and culture, while continuing to celebrate the unique, authentic spirit that has led the airline industry for years.”

Serving as a brand constant, Pualani has evolved at pivotal moments in the carrier’s ever-changing phases of growth as seen in a historical timeline online. Debuting in October 1973, she was one of the first female icons painted on the tail of a commercial airline and marked Hawaiian’s transformation to an all-jet airline with the entry of McDonnell Douglas DC-9s. While slight variations were made to the red hibiscus in her hair over the next 28 years, Pualani’s last evolution was in 2001 when Hawaiian’s new interisland Boeing 717s and transpacific Boeing 767s entered the fleet, ushering in a more competitive and sophisticated airline at the time expressed through brand adaptations representing the look of a 21st century Island woman.

The new visual identity preludes the next chapter in Hawaiian’s 88-year history with the arrival of the medium-haul, single-aisle A321neo fleet later this year. It is the next step in a series of major investments Hawaiian has made to aircraft cabins, lounges, and other aspects of the customer experience over the past five years, to elevate the carrier’s service and ensure Hawaiian’s position as the preferred airline for travelers flying to and within Hawaii. To complement its new phase of growth, the airline will also roll out new uniforms for its frontline employees, themed Kū Mākou or Together We Stand, by the end of 2017.

Since 2001, Hawaiian has more than doubled its route network, from 13 to 27 airports served, including 11 international destinations. Hawaiian currently operates a fleet of 23 Airbus A330s, 20 Boeing 717 aircraft and eight Boeing 767s. It also provides turbo-prop flights using three ATR-42 aircraft through its ‘Ohana by Hawaiian service. The airline expects to take delivery of 18 new A321neo aircraft between the fourth quarter of 2017 and 2020.

About Hawaiian Airlines         
Hawaiian®, the world’s most punctual airline as reported by OAG, has led all U.S. carriers in on-time performance for each of the past 13 years (2004-2016) as reported by the U.S. Department of Transportation. Consumer surveys by Condé Nast Traveler and Travel + Leisure have ranked Hawaiian the highest of all domestic airlines serving Hawai‘i.

Now in its 88th year of continuous service, Hawaiian is Hawai‘i’s biggest and longest-serving airline, as well as the largest provider of passenger air service from its primary visitor markets on the U.S. Mainland.

Hawaiian offers non-stop service to Hawai‘i from more U.S. gateway cities (11) than any other airline, along with service from Japan, South Korea, China, Australia, New Zealand, American Samoa and Tahiti. Hawaiian also provides approximately 170 jet flights daily between the Hawaiian Islands, with a total of more than 250 daily flights system-wide.

Hawaiian Airlines, Inc. is a subsidiary of Hawaiian Holdings, Inc. (NASDAQ: HA). Additional information is available at HawaiianAirlines.com. Follow updates on Twitter about Hawaiian (@HawaiianAir) and its special fare offers (@HawaiianFares), and become a fan on its Facebook page.  For career postings and updates, follow Hawaiian’s LinkedIn page.

For media inquiries, please visit Hawaiian Airlines’ online newsroom.

HONOLULU – Hawaiian Airlines’ popular daily non-stop summer flights between Los Angeles and Kaua‘i will now be offered year-round starting on May 26, the airline announced today. Also beginning on Memorial Day weekend, Hawaiian will resume seasonal service between California and Kaua‘i and the Kona Coast on the Island of Hawai‘i, providing travelers direct access to both islands during the peak summer months.

Hawaiian will turn its seasonal service between Los Angeles International Airport (LAX) and Līhu‘e Airport (LIH) into a permanent daily flight due to consistently strong demand from Southern California.

“For the past four years, our summer schedule has been well-received by West Coast travelers seeking convenient service to our Neighbor Islands,” said Peter Ingram, Hawaiian Airlines executive vice president and chief commercial officer. “Guests will continue to enjoy our warm and authentic Hawaiian hospitality and island-inspired meals as they set off for the beautiful island of Kaua‘i or the stunning Kona Coast.”

As part of its summer schedule, Hawai‘i’s largest and longest-serving carrier is bringing back non-stop daily flights between Oakland International Airport (OAK) and LIH starting May 27 through Sept. 4.

Non-stop flights between LAX and Kona International Airport (KOA) will commence on May 28. KOA-LAX flights will be offered on Saturday, Sunday and Monday, while LAX-KOA flights will be available Sunday, Monday and Tuesday, also through Sept. 4.

The full schedule is as follows:
 

LOS ANGELES (LAX)-LĪHU‘E (LIH) YEAR-ROUND SCHEDULE

LOS ANGELES (LAX)-KONA (KOA) SEASONAL SCHEDULE

OAKLAND (OAK)-LĪHU‘E (LIH) SEASONAL SCHEDULE

Guests aboard Hawaiian’s flights will enjoy the carrier's signature Mea Ho'okipa (I am host) onboard hospitality, island-style complimentary meals and made-in-Hawai'i snacks. Flights between Los Angeles and Kona will be served by Hawaiian’s wide-body Airbus A330 aircraft featuring first class, Extra Comfort and economy seats. Guests traveling between Los Angeles or Oakland and Līhu‘e will be aboard the airline’s wide-body Boeing 767 aircraft offering first class and economy seating. 

Tickets for the seasonal non-stop flights are available for purchase online at HawaiianAirlines.com or by calling Hawaiian Airlines' reservations department toll-free at (800) 367-5320.

About Hawaiian Airlines
Hawaiian®, the world’s most punctual airline as reported by OAG, has led all U.S. carriers in on-time performance for each of the past 13 years (2004-2016) as reported by the U.S. Department of Transportation. Consumer surveys by Condé Nast Traveler and Travel + Leisure have ranked Hawaiian the highest of all domestic airlines serving Hawai‘i.

Now in its 88th year of continuous service, Hawaiian is Hawai‘i’s biggest and longest-serving airline, as well as the largest provider of passenger air service from its primary visitor markets on the U.S. Mainland.

Hawaiian offers non-stop service to Hawai‘i from more U.S. gateway cities (11) than any other airline, along with service from Japan, South Korea, China, Australia, New Zealand, American Samoa and Tahiti. Hawaiian also provides approximately 170 jet flights daily between the Hawaiian Islands, with a total of more than 250 daily flights system-wide.

Hawaiian Airlines, Inc. is a subsidiary of Hawaiian Holdings, Inc. (NASDAQ: HA). Additional information is available at HawaiianAirlines.com. Follow updates on Twitter about Hawaiian (@HawaiianAir) and its special fare offers (@HawaiianFares), and become a fan on its Facebook page.  For career postings and updates, follow Hawaiian’s LinkedIn page.

For media inquiries, please visit Hawaiian Airlines’ online newsroom.

HONOLULU – Hawaiian Airlines, the largest U.S. carrier for service between Japan and Hawai‘i, is seeking candidates who speak Japanese or Korean for flight attendant positions as the airline continues to grow internationally with a focus on Asia.

“Our Hawaiian Airlines family has enjoyed introducing our warm and authentic island hospitality to an increasing number of guests from Japan, South Korea and throughout Asia,” said Robin Sparling, vice president for in-flight services at Hawaiian. “As we continue to expand, we are excited to build our award-winning in-flight team by recruiting candidates who are able to speak, read and translate Japanese or Korean.”

Interested candidates should visit www.hawaiianairlines.com/careers and select requisition No. 17-0426. Applications for language qualified flight attendant positions are due June 5 to be considered for interviews in Honolulu (July 15-16), and June 26 to be considered for interviews in Los Angeles (Aug. 12-13). All positions are based in Honolulu.

The airline is also holding an informational session about becoming a language-qualified flight attendant from 9 a.m. to noon on May 20 at its Honolulu corporate headquarters. Reservations can be made online at www.timecenter.com/hacareers/.

As Hawai‘i’s flagship carrier, Hawaiian has significantly increased its presence in Asia – and Japan in particular – since inaugurating daily non-stop service between Tokyo’s Haneda Airport and Honolulu International Airport in 2010.

Today, in addition to Haneda, Hawaiian provides service between Honolulu and Tokyo’s Narita International Airport, as well as Sapporo and Osaka. Last year, the airline launched non-stop service between Haneda and Kona International Airport, bringing flights from Japan back to the Island of Hawai‘i for the first time since 2010.

Meanwhile, Hawaiian is celebrating six years of non-stop service between Honolulu and Seoul’s Incheon International Airport. Hawaiian has carried more than 650,000 guests on its Incheon-Honolulu route since launching service in 2011. Last month, Incheon airport named Hawaiian “Airline of the Year” for the second consecutive year.

About Hawaiian Airlines
Hawaiian®, the world’s most punctual airline as reported by OAG, has led all U.S. carriers in on-time performance for each of the past 13 years (2004-2016) as reported by the U.S. Department of Transportation. Consumer surveys by Condé Nast Traveler and Travel + Leisure have ranked Hawaiian the highest of all domestic airlines serving Hawai‘i.

Now in its 88th year of continuous service, Hawaiian is Hawai‘i’s biggest and longest-serving airline, as well as the largest provider of passenger air service from its primary visitor markets on the U.S. Mainland.

Hawaiian offers non-stop service to Hawai‘i from more U.S. gateway cities (11) than any other airline, along with service from Japan, South Korea, China, Australia, New Zealand, American Samoa and Tahiti. Hawaiian also provides approximately 170 jet flights daily between the Hawaiian Islands, with a total of more than 250 daily flights system-wide.

Hawaiian Airlines, Inc. is a subsidiary of Hawaiian Holdings, Inc. (NASDAQ: HA). Additional information is available at HawaiianAirlines.com. Follow updates on Twitter about Hawaiian (@HawaiianAir) and its special fare offers (@HawaiianFares), and become a fan on its Facebook page.  For career postings and updates, follow Hawaiian’s LinkedIn page.

For media inquiries, please visit Hawaiian Airlines’ online newsroom.

HONOLULU – Hawaiian Airlines this month achieved a key milestone in its ongoing effort to reduce fuel burn and carbon emissions when it powered all wide-body aircraft arriving at airports in a single day with electrical power at the gate. The carrier’s initiative to connect parked aircraft to more efficient external electricity is significantly reducing pilots’ use of the onboard auxiliary power unit, or APU, which burns jet fuel to keep lights, avionics systems, air conditioning and other equipment on.

The work has the potential to reduce Hawaiian’s APU usage by an estimated 30 minutes per flight, saving some 620,000 gallons of fuel annually and cutting CO2 emissions by 5,933 metric tons. That’s roughly enough fuel to fly the airline’s wide-body fleet for a day, while the carbon reductions equate to removing 1,253 cars off the streets each year.

Hawaiian Airlines ground crews connect external power to a wide-body aircraft at Honolulu International Airport. 

In the past year, Hawaiian made headway toward an ambitious goal of having gate power available to its entire wide-body fleet within three minutes of arrival as aircraft fly between Hawaii, 11 U.S. gateway cities and 10 international destinations. Line service and ground crews have met the target on 92 percent of flights on average. But on April 12, in what is internally being celebrated as “100 Percent Day,” employees reached a milestone when 47 wide-body flights received external power as aircraft arrived at airports from Auckland to New York.

“It’s very much like a carefully choreographed dance requiring great timing and the tight coordination of everyone involved in bringing our airplanes to the gate once they’ve landed,” said Jon Snook, Hawaiian’s executive vice president and chief operating officer. “Our teams must ensure the availability of working external power at the gate, monitor minute-by-minute the estimated arrival time of the aircraft, and ensure all personnel are in place and ready to receive the aircraft.”

Hawaiian already provides external gate power to its narrow-body fleet that average 170 daily flights between the Hawaiian Islands. The airline also owns portable power units that can be deployed in the event jetbridge electricity is unavailable or malfunctioning.

Hawaiian’s success in reducing APU usage aligns with the carrier’s ongoing commitment to reduce the impact of aviation on the environment.

Hawaiian, which operates one of the youngest fleet in the U.S. industry, is investing in fuel efficient aircraft by adding 18 new A321neos starting later this year. Last year, the airline conducted two demonstration flights to Honolulu from Brisbane and Auckland using a series of gate-to-gate environmental best practices outlined by the Asia and Pacific Initiative to Reduce Emissions, or ASPIRE.

Most recently, Hawaiian became the first U.S. carrier to join an international scientific monitoring project that enlists commercial airlines to research climate change and air quality worldwide. Hawaiian partnered with the In-service Aircraft for a Global Observing System (IAGOS) venture by equipping one Airbus A330-200 aircraft with an atmospheric monitoring tool that will collect valuable data throughout the airline’s far-reaching network covering the Pacific, Asia and North America.

About Hawaiian Airlines
Hawaiian®, the world’s most punctual airline as reported by OAG, has led all U.S. carriers in on-time performance for each of the past 13 years (2004-2016) as reported by the U.S. Department of Transportation. Consumer surveys by Condé Nast Traveler and Travel + Leisure have ranked Hawaiian the highest of all domestic airlines serving Hawai‘i.

Now in its 88th year of continuous service, Hawaiian is Hawai‘i’s biggest and longest-serving airline, as well as the largest provider of passenger air service from its primary visitor markets on the U.S. Mainland. Hawaiian offers non-stop service to Hawai‘i from more U.S. gateway cities (11) than any other airline, along with service from Japan, South Korea, China, Australia, New Zealand, American Samoa and Tahiti. Hawaiian also provides approximately 170 jet flights daily between the Hawaiian Islands, with a total of more than 250 daily flights system-wide.

Hawaiian Airlines, Inc. is a subsidiary of Hawaiian Holdings, Inc. (NASDAQ: HA). Additional information is available at HawaiianAirlines.com. Follow updates on Twitter about Hawaiian (@HawaiianAir) and its special fare offers (@HawaiianFares), and become a fan on its Facebook page (Hawaiian Airlines). For career postings and updates, follow Hawaiian’s LinkedIn page.

For media inquiries, please visit Hawaiian Airlines’ online newsroom.