Alaska Airlines to Offer Free Inflight Entertainment through March, Introduces New Microsoft-Powered Tablets

SEATTLE, Jan. 27, 2015 /PRNewswire/ — Alaska Airlines today announced it will continue to offer free premium inflight entertainment directly to customers’ personal electronic devices for two more months, in addition to the more than 100 titles of free content that are available all the time, to all passengers, as part of the new Alaska Beyond™ experience.

All content, including premium movies and TV shows, will be complimentary through March 31, 2015. Starting April 1, customers can still enjoy free access to a wide selection of complimentary custom curated content and purchase premium movies and TV shows starting at $1.99.

The new entertainment service is available today on more than half of Alaska’s mainline aircraft and will be equipped on nearly all of Alaska’s all-Boeing fleet by April 2015.

Additionally, beginning Feb. 1, Alaska will also introduce new Inflight Entertainment tablets powered by Microsoft. The tablets will be available to rent on long-haul flights for $8-10 and will feature movies, TV, XBOX games, music, digital magazines, and easy Internet access on WiFi-equipped flights. The rentable tablets will continue to be offered at no charge to First Class customers and MVP Gold75Ks.

"Our customers tell us they love our new, free, inflight entertainment service, and we’re listening. We’re excited to continue offering our premium content – like mainstream movies and TV to reward customers for trying out Alaska Beyond Entertainment," said Halle Hutchison, Alaska’s managing director of brand marketing.

Last month, Alaska debuted its new flight experience, ‘Alaska Beyond.’ In addition to the new, free inflight entertainment offerings, Alaska Beyond features delicious, locally sourced food and beverages, comfortable Recaro leather seats and personal power at every seat.

Learn more about Alaska Beyond at www.alaskaair.com/beyond.

Images are available for download at http://bit.ly/AlaskaTablets.

Alaska Airlines, a subsidiary of Alaska Air Group (NYSE: ALK), together with its partner regional airlines, serves more than 100 cities through an expansive network in Alaska, the Lower 48, Hawaii, Canada and Mexico. Alaska Airlines ranked "Highest in Customer Satisfaction Among Traditional Carriers" in the J.D. Power North American Airline Satisfaction Study for seven consecutive years from 2008 to 2014. Alaska Airlines’ Mileage Plan also ranked highest in the J.D. Power 2014 Airline Loyalty/Rewards Program Satisfaction Report. For reservations, visit www.alaskaair.com. For more news and information, visit the Alaska Airlines/Horizon Air Newsroom at www.alaskaair.com/newsroom.

SOURCE Alaska Airlines