Alaska Airlines to Fly Up to 160,000 Pounds of Copper River Salmon to Seattle for Season Opener

Fishmongers from World Famous Pike Place Fish Market to toss first fish from

                                aircraft;
Alaska's "Salmon-Thirty-Salmon" aircraft to greet first arriving shipment

  WHEN:           Tuesday, May 15, 5:30 a.m. Pacific time

  WHERE:          Alaska Airlines Cargo Warehouse, Seattle-Tacoma
                  International Airport
                  2600 South 165th Street, Seattle, WA 98158

  WHAT:           Alaska Airlines will fly up to 160,000 pounds of Copper
                  River salmon from Cordova, Alaska, to Seattle in a single
                  day, marking the opening of Copper River salmon season.
                  The first shipment, flown on Alaska's new Boeing 737-400
                  freighter, is scheduled to arrive at 6 a.m. The fish-
                  filled freighter will be led to the airline's cargo
                  warehouse by Alaska's "Salmon-Thirty-Salmon," a 737-400
                  passenger aircraft painted with the image of a 120-foot-
                  long wild Alaska king salmon. The fishmongers from the
                  World Famous Pike Place Fish Market will toss the first
                  salmon from the aircraft before the fish are presented to
                  seafood processors.

  WHO:            Season's first salmon from the Copper River in Cordova,
                  Alaska
                  Matt Yerbic, Alaska Airlines' managing director of cargo
                  Fishmongers from the World Famous Pike Place Fish Market
                  Seafood processors, including Bear and Wolf Salmon
                  Company, Copper River Seafoods, Ocean Beauty Seafoods and
                  Trident Seafoods

  TIMELINE:       4:30 a.m.      News media may arrive for set up,
                                 security badging and safety briefing
                  5 a.m.         Participants on hand for advanced
                                 interviews
                  5:55 a.m.      "Salmon-Thirty-Salmon" approaches
                                 cargo warehouse
                  6 a.m.         First fish-filled 737-400 freighter arrives
                  6:05 a.m.      World-famous "fishmongers" throw
                                 salmon from aircraft
                  6:10 a.m.      Salmon presented to seafood processors
                  6:20 a.m.      Fish boxes loaded into seafood
                                 processors' trucks
                  7 a.m.         Second fish-filled aircraft arrives

      RSVP:       To arrange event access, please contact Alaska Airlines
                  Corporate Communications at (206) 392-5101 by 3 p.m. on
                  Monday, May 14.


  Contact:   Amanda Tobin Bielawski        -or-       Caroline Boren
             (206) 392-5134                          (206) 392-5799

PRNewswire — May 11

SOURCE: Alaska Airlines