Alaska Airlines Names Brad Walker Managing Director of Leisure, Group Travel Marketing

Alaska Airlines has named Brad Walker managing director of leisure and group travel marketing.

A 25-year veteran of Alaska Airlines, Walker previously served as director of leisure marketing, responsible for Alaska Airlines Vacations’ leisure and tour business. In his expanded role, Walker also will manage the airline’s relationships with online travel agencies and cruise lines, and lead marketing and sales for group and meeting travel.

"Brad has been instrumental in developing Alaska Airlines’ leisure travel strategy," said Steve Jarvis, Alaska’s vice president of marketing, sales and customer experience. "His 25 years of experience at Alaska Airlines and leadership roles in the broader travel industry position him well to lead this expanded leisure and group travel unit."

Walker was appointed by Gov. Christine Gregoire to the Washington State Tourism Alliance. He also serves on the executive committees of the Seattle King County Visitors and Convention Bureau and the Mexico Tourism Board, and on the advisory board of the Palm Springs Convention and Visitors Bureau.

Hired as an Alaska Airlines customer service agent in Seattle, Walker later served as a sales representative in Los Angeles before being promoted to manager of national leisure sales.

Walker co-founded a wine and travel auction that has raised more than $500,000 for the Boys and Girls Clubs of King County.

Alaska Airlines and Horizon Air together serve 92 cities through an expansive network in Alaska, the Lower 48, Hawaii, Canada and Mexico. For reservations, visit http://alaskaair.com/. For more news and information, visit the Alaska Airlines/Horizon Air Newsroom at http://alaskaair.com/newsroom.

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SOURCE: Alaska Airlines