Alaska Airlines Mileage Plan Wins ‘Program of the Year’ at 20th Annual Freddie Awards

Alaska Airlines Mileage Plan was named "Program of the Year" Thursday at InsideFlyer magazine's 20th Annual Freddie Awards, held in Phoenix. Based on votes cast by more than 600,000 frequent...

Alaska Airlines Mileage Plan was named "Program of the Year" Thursday at InsideFlyer magazine’s 20th Annual Freddie Awards, held in Phoenix. Based on votes cast by more than 600,000 frequent fliers, the Freddie Awards are the most prestigious consumer-generated honors in the travel industry.

This is the fourth year that Alaska Airlines Mileage Plan has been named "Program of the Year." Alaska also received first-place honors for "Best Elite-Level Program" for the third consecutive year and "Best Web Site" for the fifth year. And the airline took second place in three categories: "Best Customer Service," "Best Member Communications" and "Best Award Redemption."

"The competition is tough and it’s so gratifying when the recognition comes from our customers," said Steve Jarvis, Alaska’s vice president of marketing, sales and customer experience. "It tells us we’re doing the right things and the advances we’ve made in our program are appreciated."

The Freddie Awards were introduced in 1988 by InsideFlyer magazine publisher Randy Petersen. They are named after aviation pioneer Sir Freddie Laker, who founded Britain’s first all-jet carrier, Laker Airways Limited, in 1966.

Alaska Airlines Mileage Plan offers some of the industry’s most attractive award levels when booking online, with Saver Awards starting at 7,500 miles one way and 15,000 miles roundtrip. Additionally, recent online innovations at alaskaair.com have made it easier for customers to see all award-seat options for one-way and roundtrip itineraries on Alaska and Horizon Air, including Saver and Peak award seats, coach and first-class seats, and award-sale seats.

Alaska Airlines Mileage Plan members earn and redeem mileage on more than a dozen airlines, including more major U.S. airlines than any other frequent flier program. The program offers additional opportunities to earn miles through an extensive network of partners, including the Alaska Airlines Visa credit and debit cards, Mileage Plan Shopping, Mileage Plan Dining, Safeway and more than 30 hotel and car rental partners worldwide.

Alaska Airlines and Horizon Air together serve 92 cities through an expansive network in Alaska, the Lower 48, Hawaii, Canada and Mexico. For reservations, visit alaskaair.com. For more news and information, visit the Alaska Airlines/Horizon Air Newsroom at alaskaair.com/newsroom.

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SOURCE: Alaska Airlines

CONTACT: Caroline Boren, +1-206-392-5101, or Paul McElroy,
+1-206-392-5038, both of Alaska Airlines