Alaska Airlines, Horizon Air Unveil Plan to Transform Customer Check-In Process at Sea-Tac

High-Tech ‘Airport of the Future’ Designed to Speed Check-In, Reduce Passenger

                              Waiting Times

                              NEWS ADVISORY
                FOR WEDNESDAY, JAN. 10, 2007, NEWS BUDGET

     ***Information Embargoed until Wednesday, Jan. 10, at 10 a.m.***

  WHEN:     Wednesday, Jan. 10, 10 a.m. Pacific time

  WHAT:     Alaska Airlines and Horizon Air will unveil an $18 million plan
            to transform customer check-in at Seattle-Tacoma International
            Airport by the end of 2007. The "Airport of the Future" project,
            which is designed to speed the check-in process and reduce
            passenger waiting times, will replace the airlines' existing
            ticket counters with kiosk-style check-in and bag-check areas.
            Alaska Airlines introduced the "Airport of the Future" process
            in 2004 at Ted Stevens International Airport in Anchorage,
            Alaska. The project has since cut in half the average check-in
            time for Anchorage customers. The "Airport of the Future"
            concept has received a patent from the U.S. Patent Office.

  WHO:      The following representatives will be available for media
            interviews:

            -- Ed White, vice president of real estate, Alaska Airlines
            -- Andy Schneider, senior vice president of customer services,
               Horizon Air
            -- Patricia Davis, commissioner, Port of Seattle

  WHERE:    In front of Alaska Airlines and Horizon Air ticket counter,
            Seattle-Tacoma International Airport

  VISUALS:  The following visuals will be available for media:

            -- Video b-roll package showing current check-in space,
               renderings of future check-in space, and video sequence of
               check-in process at "Airport of the Future" in Anchorage
            -- High-resolution architectural renderings of Sea-Tac project

  RSVP:     Please contact Alaska Airlines Corporate Communications at
            206-392-5101 by 4 p.m. on Tuesday, Jan. 9, to confirm
            attendance.

   Contact:  Amanda Tobin Bielawski    -or-    Caroline Boren
             206-392-5134                      206-392-5799

PRNewswire — Jan. 8

SOURCE: Alaska Airlines