Alaska Airlines, Horizon Air Open Airport of the Future Customer Check-in Facility at Sea-Tac

 Million-mile frequent flier to destruct traditional ticket counter with
                               sledgehammer

  WHEN:      Tuesday, Oct. 16, 8:45 a.m. Pacific time

  WHERE:     In front of Alaska Airlines' ticket counter, Seattle-Tacoma
             International Airport

  WHAT:      Alaska Airlines and Horizon Air will open the first phase of
             their $18 million Airport of the Future check-in facility at
             Seattle-Tacoma International Airport. The patented design,
             which replaces traditional ticket counters with islands of
             check-in and bag-check areas, reduces passenger wait times. The
             facility will be open to Alaska Airlines customers Tuesday and
             to Horizon Air customers in early 2008. To mark the occasion,
             an Alaska Airlines million-mile frequent flier will
             ceremonially destruct a traditional ticket counter using a
             sledgehammer, before becoming among the first customers to
             check in for a flight using the new facility. Alaska Airlines
             introduced the Airport of the Future design in 2004 at Ted
             Stevens International Airport in Anchorage, Alaska. The project
             cut in half the average check-in time there.

  TIMELINE:  8:45 a.m.      Media meet Alaska Airlines representatives in
                            between Alaska Airlines and United ticket
                            counters
             9 a.m.         Unveiling ceremony begins
             9:05 a.m.      Frequent flier destructs ticket counter with
                            sledgehammer
             9:15 a.m.      Frequent flier checks in at new Airport of the
                            Future facility

  WHO:       The following people will be available for media interviews:
             -- Steve Jarvis, Alaska Airlines' vice president of sales,
                marketing and customer experience
             -- Jeff Butler, Alaska Airlines' vice president of customer
                service - airports
             -- Andy Schneider, Horizon Air's senior vice president of
                customer services

  RSVP:      Please contact Alaska Airlines Corporate Communications at
             (206) 392-5101 by 4 p.m. on Monday, Oct. 15, to confirm
             attendance.

  Contact:   Amanda Tobin Bielawski   -or-   Caroline Boren
             (206) 392-5134                  (206) 392-5799

PRNewswire – Oct 15
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SOURCE: Alaska Airlines