Alaska Airlines Announces New Hawaii Flights From Sacramento and San Jose

Alaska Airlines announced today it will inaugurate three-times-weekly service between San Jose, Calif., and Kahului, Maui, beginning March 11, 2010, and four-times-weekly service between San Jose and Kona on the Big Island of Hawaii starting March 12, 2010. The airline also announced it will offer daily flights between Sacramento, Calif., and Maui starting March 26, 2010.

This follows the airline’s launch of new service this week between Oakland, Calif., and Maui, and between Oakland and Kona.

"In just two years, Hawaii has become a major part of our route network," said Steve Jarvis, Alaska’s vice president of marketing, sales and customer experience. "With the new service we’re announcing today, Alaska Airlines will have 73 roundtrip flights a week serving the Hawaiian Islands, including 21 flights between Hawaii and the Bay Area and Sacramento. The low fares and Alaska Airlines Vacations packages we offer make Hawaii travel even more affordable."

Alaska began service to Hawaii in October 2007. With these new markets, about 11 percent of Alaska Air Group’s capacity is now dedicated to Hawaii flying.

Alaska is offering introductory one-way fares of $169 between San Jose-Maui, San Jose-Kona and Sacramento-Maui, for tickets purchased by Nov. 24, 2009. Additionally, Vacation Packages start at $599 to Maui and $523 to Kona. (Vacation prices are per person, based on adult double-occupancy, and include roundtrip airfare and hotel accommodations for three nights.)

  Summary of new flights:


  Start Date   City Pair     Departure Time  Arrival Time    Day of week

  Nov. 9     Oakland-Maui      7:45 a.m.     11:05 a.m.*  Mon, Wed, Fri, Sat
  Nov. 9     Maui-Oakland      12:05 p.m.*   7:10 p.m.    Mon, Wed, Fri, Sat
  Nov. 10    Oakland-Kona      7:45 a.m.     11:15 a.m.*  Tue, Thur, Sun
  Nov 10     Kona-Oakland      12:15 p.m.*   7:30 p.m.    Tue, Thur, Sun
  Mar 11     San Jose-Maui     7:30 a.m.     11:05 a.m.*  Tue, Thur, Sun
  Mar 11     Maui-San Jose     12:05 p.m.*   7:15 p.m.    Tue, Thur, Sun
  Mar 12     San Jose-Kona     7:30 a.m.     11:20 a.m.*  Mon, Wed, Fri, Sat
  Mar 12     Kona-San Jose     12:20 p.m.*   7:35 p.m.    Mon, Wed, Fri, Sat
  Mar 26     Sacramento-Maui   8:15 a.m.     10:50 a.m.   Daily
  Mar 26     Maui-Sacramento   11:50 a.m.    8 p.m.       Daily

  Times are based on local time zones

  *Beginning March 14, time of flight will be one hour earlier due to
  Daylight Savings Time (DST) observed in the Lower 48. DST is not observed
  in Hawaii.

The new flights are available for booking immediately by calling (800) ALASKAAIR (800-252-7522 or TTY/TDD line 800-392-0228) and starting this evening at alaskaair.com.

Alaska Airlines Vacations offers a full line of vacation packages for travel to the islands of Oahu, Kauai, Maui and the Big Island of Hawaii. Packages include air transportation, hotel accommodations, ground transportation and tours. For more information about Alaska Airlines Vacations, visit alaskaair.com/vacations.

Alaska will operate the new flights with Boeing 737-800 aircraft, accommodating 16 passengers in first class and 141 in the main cabin. All flights will offer Hawaiian-themed beverages and meal service. Customers in the main cabin will be offered complimentary Mauna Loa macadamia nuts and a complimentary Mai Tai or POG juice, as well as a Hawaiian-themed meal-for-purchase option for $6. Inflight service also will include Alaska Airlines’ digEplayer, a personal entertainment system offering a variety of movies, television shows, music and other features.

Fare Rules: Fares must be purchased by 11/24/09 and travel completed by 6/4/2010. Seats are limited and may not be available on all flights or all days. Some markets do not operate daily service. Vacations package prices shown include roundtrip airfare and are per person based on adult double-occupancy at the Kaanapali Beach Hotel in Maui and the Royal Kona Resort. Other hotels and lengths of stay available, prices will vary. All terms and conditions of Alaska Airlines Vacations apply. Not included in the fares: Airport Passenger Facility charges of up to $9 (amount depends on itinerary), U.S. Federal Segment Tax of $3.60 per segment (takeoff and landing) and U.S. Security Fee of $2.50 per enplanement. All taxes and fees shown are based on one-way travel and may be doubled if traveling roundtrip. Tickets are nonrefundable, but can be changed for a $75 fee when changes are made online at alaskaair.com ($100 when made through a reservation call center or ticket counter and $125 when originally booked through a travel agent and changes are made through a reservation call center or ticket counter) and any applicable changes in fare. A ticket purchased at a Horizon Air or Alaska Airlines airport location or through a reservation call center will cost $15 more per person than the advertised fare. All fares, taxes and fees are in U.S. dollars and are subject to change without notice, and other restrictions apply. A $15 charge will apply to the first checked bag. A second bag may be checked for $25. Additional fees apply to check more than two bags and for overweight or oversized items. See checked baggage policy at alaskaair.com for more details.

Note to news media: High quality broadcast footage can be downloaded at alaskaair.com/media or by contacting Alaska Airlines Media Relations.

Alaska Airlines and Horizon Air, subsidiaries of Alaska Air Group , together serve more than 90 cities through an expansive network in Alaska, the Lower 48, Hawaii, Canada and Mexico. Alaska Airlines ranked "Highest in Customer Satisfaction Among Traditional Network Carriers" in the J.D. Power and Associates 2008 and 2009 North America Airline Satisfaction Studies(SM). For reservations, visit alaskaair.com. For more news and information, visit the Alaska Airlines/Horizon Air Newsroom at alaskaair.com/newsroom.

First Call Analyst:
FCMN Contact: maria.koenig@alaskaair.com

SOURCE: Alaska Airlines