Media Kits

Pearl Harbor Hero’s Final Flight

On Saturday, March 30, Alaska’s Fallen Soldier Cart team held a special ceremony for the final flight of Naval Chief Petty Officer Richard Clyde Higgins. His remains were flown on our Honoring Those Who Serve aircraft from Portland to his final resting place in Southern California, where he will be buried beside his wife. His family, our guests and employees witnessed the emotional and honorable journey for the fallen hero. Higgins, one of the last Pearl Harbor survivors, was 102.

Learn more: bit.ly/4aBc0Qk

Download videos: b-roll | interviews

Photos by Ingrid Barrentine | Video by Karina Matias

MAX 737-9 Fleet Inspections

Each of our 737-9 MAX will return to service only after the rigorous inspections are completed and each plane is deemed airworthy according to FAA requirements. The individual inspections are expected to take up to 12 hours per aircraft. 

Learn more about the 737-9 MAX return to service.

Photos by Ingrid Barrentine / Alaska Airlines

Maui Relief Effort

Alaska Airlines is closely monitoring the devastating impacts from the Maui wildfires and continues to operate eight daily departures from the island. To help people leave the island, we are flying additional rescue flights to Maui that include relief supplies including water, non-perishable food, pillows, blankets, towels, wipes, baby formula and diapers. The aircraft will bring guests back to the mainland. A flexible travel policy is in place for guests who’d like to change or cancel travel to/from Maui.

Learn more about our relief efforts here: bit.ly/45on8gQ

Salmon People Aircraft

Growing up near the shores of Juneau, Alaska—the only capital city in America that can’t be reached by road—Native artist Crystal Worl was used to seeing our aircraft fly over the mountains into her hometown. She dreamed of having her artwork displayed on a plane for years—and today, that dream became a reality. We’re honored to reveal Crystal’s latest masterpiece: X̱áat Ḵwáani (Salmon People).

Learn more: bit.ly/3QgK9x8

Photos by Ingrid Barrentine | Video by Alex Sallee

Best Day Brewing Kölsch

Alaska Airlines is now offering happy hour without the hangover on every flight with its new and refreshing beverage offering. Just in time for Dry January, the premier West Coast carrier is serving Best Day Brewing Kölsch — the first non-alcoholic beverage to join Alaska’s premium beverage line-up.  

Learn more: https://bit.ly/46Jr0sR

Mickey’s Toontown Express

Alaska Airlines debuts new ‘Mickey’s Toontown’-themed airplane featuring Mickey Mouse and his pals at Disneyland Resort. Adorned with playful images of Mickey Mouse and Minnie Mouse, along with their pals Goofy, Pluto, Donald Duck and Daisy Duck in Mickey’s Toontown at Disneyland Park, the Boeing 737-800, tail number 565AS, is Alaska Airlines’ eighth livery in collaboration with Disneyland Resort.

Full story: https://bit.ly/45PyDhb

Stumptown Coffee

Alaska Airlines and Stumptown Coffee Roasters today announce a new partnership. Guests on all Alaska flights will enjoy our custom roast starting this fall and on every flight by Dec. 1, 2023. Plus, guests can sip signature Stumptown blends in our Portland and JFK Lounges.

Full story: https://bit.ly/3LVCdPM