Alaska Airlines launches first U.S. electronic bag tag program

Alaska Airlines today became the first U.S. airline to launch an electronic bag tag program, which enables guests to tag their luggage through the airline’s mobile app before they even reach the airport. This week, 2,500 Alaska Mileage Plan members will begin receiving their electronic bag tag. Those elite status members included in the first wave of the program are guests who have traveled in the last 12 months, checked-in at least one bag and were among the first to register to use the device.