Hawaiian Airlines and Disney’s Lilo & Stitch Embark on a Playful New Adventure
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HONOLULU – Hawaiian Airlines is celebrating the upcoming live-action release of Disney’s Lilo & Stitch, landing in theaters May 23, with playful new looks in the skies. Today, travelers can spot Stitch striking his best Pualani profile on Hawaiian’s Airbus A330, the first of three specially-designed aircraft. Next week, Hawaiian will introduce its second livery design – a narrow-body Airbus A321 covered in Stitch’s wildly creative masterpiece – with the third design on the Boeing 717 revealed next month.

Hawaii’s flagship carrier and Disney have teamed up to highlight a key theme of the film: the importance of ‘ohana (family). As Hawaii’s airline, Hawaiian prides itself on connecting people with aloha and providing authentic Hawaiian hospitality that makes guests feel like they’re a part of our ‘ohana.
"At Hawaiian Airlines, Hawai‘i is our home, and we consider our guests to be our ‘ohana,” said Alisa Onishi, director of brand and culture at Hawaiian Airlines. “Our hope is that all who visit our islands feel welcomed from the moment they step onboard, just as Lilo welcomed Stitch. We're also excited to have Stitch be our new Travel Pono ambassador through an AR experience and as the star of our in-flight video, where he learns valuable lessons on how to be a mindful visitor.”
Now through the summer, Hawaiian Airlines is bringing a little extra mischief to the skies with special Stitch-themed experiences. Guests can look forward to unique interactions with Stitch as he disrupts iconic in-flight moments and adds a touch of fun to their journey through surprise-and-delight experiences curated by Hawaiian, including:
- In-Flight Video: Stitch interrupts the carrier’s Travel Pono video spotlighting tips on how guests can visit the Hawaiian Islands responsibly.
- AR Experiences: Hawaiian Airlines presents “Searching for Stitch” encouraging guests to find Stitch through an interactive digital travel guide throughout the Hawaiian Islands. Participants can collect animated Stitch’s at various locations on Hawaii Island, Kauai, Maui, Molokai, Lanai and Oahu, each location representing pillars of Hawaiian's Travel Pono program.
- Co-Branded Merchandise: Exclusive Lilo & Stitch-themed apparel and merchandise will be available onboard select flights and online at LogoStore.HawaiianAirlines.com.
Hawaiian offers dozens of in-flight movies and TV shows for children of all ages, including the animated film, Lilo & Stitch and Lilo & Stitch: The Series. Guests on Hawaiian’s Airbus flights are also encouraged to stream their favorite Disney movies with the airline’s complimentary high-speed Starlink Wi-Fi.
More information can be found at Lilo & Stitch | Hawaiian Airlines | Hawaiian Airlines.
About Lilo & Stitch
“Lilo & Stitch,” the wildly funny and touching story of a lonely Hawaiian girl and the fugitive alien who helps to mend her broken family, will open exclusively in theaters May 23, 2025. A live-action reimagining of Disney’s 2002 animated classic, “Lilo & Stitch” is directed by Dean Fleischer Camp, the Oscar®-nominated filmmaker behind the animated feature film “Marcel the Shell with Shoes On,” with a screenplay by Chris Kekaniokalani Bright and Mike Van Waes, and stars Sydney Elizebeth Agudong, Billy Magnussen, Tia Carrere, Hannah Waddingham, Chris Sanders, with Courtney B. Vance, and Zach Galifianakis, and introducing Maia Kealoha. The film is produced by Jonathan Eirich, p.g.a. and Dan Lin, with Tom Peitzman, Ryan Halprin, Louie Provost, Thomas Schumacher serving as executive producers.
About Alaska Air Group
Alaska Airlines, Hawaiian Airlines and Horizon Air are subsidiaries of Alaska Air Group, with McGee Air Services a subsidiary of Alaska Airlines. With hubs in Seattle, Honolulu, Portland, Anchorage, Los Angeles, San Diego and San Francisco, we deliver remarkable care as we fly our guests to more than 140 destinations throughout North America, Latin America, Asia and the Pacific. Alaska is a member of the oneworld Alliance with Hawaiian scheduled to join in 2026. With oneworld and our additional global partners, guests can earn and redeem miles for travel to over 1,000 worldwide destinations. Guests can book travel at alaskaair.com and hawaiianairlines.com. Learn more about what’s happening at Alaska and Hawaiian. Alaska Air Group is traded on the New York Stock Exchange (NYSE) as “ALK.”