Alaska Airlines announced an expanded partnership with the Portland Trail Blazers organization, which includes being named the official airline of the NBA team. Portland is a crucial part of Alaska’s future, operating as a key West Coast hub where they serve the most nonstop cities of any airline.

The expanded partnership means Trail Blazers fans will see a lot more of Alaska during games and outside of basketball. Elements of this expanded partnership include sponsorship of Moda Center Theater of the Clouds, presenting “The Trail” docuseries that will soon be available in-flight, expansion of the popular “Wear in the World” promotion, new in-game features and social programs.

“Being a part of the Portland community for so many years is something we greatly value,” said Eric Edge, managing director of marketing and advertising. “Between our loyal guests and the thousands of our employees who live and work in Portland, we’re dedicated to creating strong connections with organizations throughout the region. We believe that sports can strengthen a community, and we look forward to seeing all the exciting things we can do together with the Trail Blazers.”

“We are thrilled to name Alaska Airlines the official airline of the Portland Trail Blazers,” said Andrea Bailey, EVP & Chief Revenue Officer, Portland Trail Blazers. “Alaska is a leading brand in Portland and has continuously invested in the Portland community. We’re excited to partner with them on various initiatives including bringing our fans closer to the team via the new docuseries, The Trail.”

Alaska Airlines in Portland

Throughout the year, we offer up to 105 daily flights from Portland to 45 cities across North America, the most of any airline. Guests can also reach hundreds of international destinations through our fellow oneworld member airlines and additional global partners – including destinations like Reykjavik, Iceland and London, England nonstop from Portland. Over the next three years, Alaska plans to invest in a new terminal and lobby at Portland International Airport as well as a new 10,000 square foot flagship lounge.