Alaska Airlines’ Hawaiʻi Community Advisory Board convened its first two meetings to provide important feedback and recommendations on Alaska’s operations in Hawaiʻi and the potential combination with Hawaiian Airlines. In March and May, the HICAB, which is made up of 16 diverse leaders from across the state, met on Oʻahu and Maui. Board members shared their valuable perspectives on the potential combined organization’s role in Hawaiʻi, what makes Hawaiian Airlines unique and special to the people of Hawaiʻi, and other local needs. Their work will help inform the dual-brand strategy, combined loyalty program, and other important efforts.