2016 brand
In January 2016, Alaska Airlines revealed the most substantial updates to its brand in a quarter century.
Beginning Jan. 25, and throughout the rest of 2016, Alaska fliers will see the visual updates in new signage at the airport, an all-new airplane paint job, a refreshed website and mobile app, and more.
News release
Alaska Airlines modernizes its brand after 25 years
Blog
Alaska Airlines’ brand evolution
Video
High-resolution, broadcast-quality b-roll (FTP download)
Graphics
Images
![](https://news.alaskaair.com/wp-content/uploads/2016/01/8697_ak_hero_plane_16x9_mbr_m1a.png)
![](https://news.alaskaair.com/wp-content/uploads/2016/01/alaska-heritage_page_2.jpg)
![](https://news.alaskaair.com/wp-content/uploads/2016/01/alaska-heritage_page_1.jpg)
![](https://news.alaskaair.com/wp-content/uploads/2016/01/8697_ak_scarf_16x9_mbr_m1b1.png)
![](https://news.alaskaair.com/wp-content/uploads/2016/01/8697_ak_launch_composite_16x9_mbr_r4a1.png)
![](https://news.alaskaair.com/wp-content/uploads/2016/01/brand_plane1.jpg)
![](https://news.alaskaair.com/wp-content/uploads/2016/01/aam-02-16-cover_fnl.png)
![](https://news.alaskaair.com/wp-content/uploads/2016/01/brand_plane3.jpg)
![](https://news.alaskaair.com/wp-content/uploads/2016/01/8697_ak_iphone_16x9_mbr_m1a.png)
![](https://news.alaskaair.com/wp-content/uploads/2016/01/8697_ak_loyaltycards_16x9_mbr_m1b-e1455320643478.png)
![](https://news.alaskaair.com/wp-content/uploads/2016/01/8697_ak_luggagetag_16x9_mbr_m1a.png)
![](https://news.alaskaair.com/wp-content/uploads/2016/01/brand_plane4.jpg)
![](https://news.alaskaair.com/wp-content/uploads/2016/01/8697_ak_menuinside_16x9_mbr_m1a.png)
![](https://news.alaskaair.com/wp-content/uploads/2016/01/brand_plane2.jpg)
![](https://news.alaskaair.com/wp-content/uploads/2016/01/8697_ak_micrositetablet_16x9_mbr_m1c.png)
![](https://news.alaskaair.com/wp-content/uploads/2016/01/8697_ak_nwdelisnackbox_16x9_mbr_m1a.png)
![](https://news.alaskaair.com/wp-content/uploads/2016/01/8697_ak_sam_cards_16x9_mbr_m1a.png)
![](https://news.alaskaair.com/wp-content/uploads/2016/01/8697_ak_sam_cards_menu_16x9_mbr_m1a.png)
![](https://news.alaskaair.com/wp-content/uploads/2016/01/blog-eskimo-story.jpg)