2016 brand

In January 2016, Alaska Airlines revealed the most substantial updates to its brand in a quarter century.

Beginning Jan. 25, and throughout the rest of 2016, Alaska fliers will see the visual updates in new signage at the airport, an all-new airplane paint job, a refreshed website and mobile app, and more.

News release

Alaska Airlines modernizes its brand after 25 years


Alaska Airlines’ brand evolution


High-resolution, broadcast-quality b-roll (FTP download)


Alaska timeline by decade

Alaska historical liveries