2016 brand
In January 2016, Alaska Airlines revealed the most substantial updates to its brand in a quarter century.
Beginning Jan. 25, and throughout the rest of 2016, Alaska fliers will see the visual updates in new signage at the airport, an all-new airplane paint job, a refreshed website and mobile app, and more.
News release
Alaska Airlines modernizes its brand after 25 years
Blog
Alaska Airlines’ brand evolution
Video
High-resolution, broadcast-quality b-roll (FTP download)
Graphics
Images
