2016 brand In January 2016, Alaska Airlines revealed the most substantial updates to its brand in a quarter century. Beginning Jan. 25, and throughout the rest of 2016, Alaska fliers will see the visual updates in new signage at the airport, an all-new airplane paint job, a refreshed website and mobile app, and more. News release Alaska Airlines modernizes its brand after 25 years Blog Alaska Airlines’ brand evolution Video High-resolution, broadcast-quality b-roll (FTP download) Graphics Alaska timeline by decade Alaska historical liveries Images In January 2016, Alaska Airlines revealed the most substantial updates to its brand in a quarter century, streamlining its wordmark and adding pops of color around its iconic tail design. An Alaska Airlines 737-800, newly painted in the airline’s 2016 refreshed brand, is ready to be revealed at the airline’s maintenance hangar in SeaTac, Washington on Jan. 25, 2016. This month, Alaska Airlines revealed the most substantial updates to its brand in a quarter century. Beginning Jan. 25, Alaska fliers will see the visual updates in new signage at the airport, an all-new airplane paint job, a refreshed website and mobile app, and more. An Alaska Airlines 737-800, newly painted in the airline’s 2016 refreshed brand, is ready to be revealed at the airline’s maintenance hangar in SeaTac, Washington on Jan. 25, 2016. This month, Alaska Airlines revealed the most substantial updates to its brand in a quarter century. Beginning Jan. 25, Alaska fliers will see the visual updates in new signage at the airport, an all-new airplane paint job, a refreshed website and mobile app, and more. An Alaska Airlines 737-800, newly painted in the airline’s 2016 refreshed brand, is ready to be revealed at the airline’s maintenance hangar in SeaTac, Washington on Jan. 25, 2016. This month, Alaska Airlines revealed the most substantial updates to its brand in a quarter century. Beginning Jan. 25, Alaska fliers will see the visual updates in new signage at the airport, an all-new airplane paint job, a refreshed website and mobile app, and more. An Alaska Airlines 737-800, newly painted in the airline’s 2016 refreshed brand, is ready to be revealed at the airline’s maintenance hangar in SeaTac, Washington on Jan. 25, 2016. This month, Alaska Airlines revealed the most substantial updates to its brand in a quarter century. Beginning Jan. 25, Alaska fliers will see the visual updates in new signage at the airport, an all-new airplane paint job, a refreshed website and mobile app, and more.