Hawaii welcomes you back and to malama (care for) the Aloha State
With more people flying to paradise using Hawaii’s new pre-travel testing program, it’s important to visit safely and thoughtfully to preserve the islands’ natural beauty and communities.
Embrace safe, responsible and mindful travel in Hawaii
Like many Hawaiian words, “kuleana” is a complex term that is difficult to express concisely in English. Kuleana embraces multiple concepts, including integrity, responsibility, stewardship, courtesy, tradition and respect for nature (and natural hazards). Before you fly to paradise on Alaska Airlines, learn how to protect the things that make Hawaii special.