![](https://news.alaskaair.com/wp-content/uploads/2016/01/8697_ak_hero_plane_16x9_mbr_m1a.png?w=1024)
Alaska Airlines unveils major brand updates
Today Alaska Airlines revealed the most substantial updates to its brand in a quarter century. Beginning today, and throughout the rest of 2016, Alaska fliers will see the visual updates in new signage at the airport, an all-new airplane paint job, a refreshed website and mobile app, and more. “We’ve always been a company about…