NEWS ADVISORY FOR FRIDAY, MAY 16, NEWS BUDGET

Alaska Airlines to Deliver Season’s First Copper River Salmon to Seattle

Salmon-filled 737 freighter to be greeted near dawn

High bidder in Charity Miles auction to receive first fish and prize package

  WHEN:      Friday, May 16, 6 a.m. Pacific time

  WHERE:     Alaska Airlines Cargo Warehouse
             Seattle-Tacoma International Airport
             2600 S. 165th St.
             Seattle, WA 98158

  WHAT:      The annual rite of spring continues as Alaska Airlines flies
             the season's first catch of prized Copper River salmon from
             Cordova, Alaska, to Seattle and points beyond. The first
             shipment is expected to arrive at the Alaska Airlines Cargo
             Warehouse at Seattle-Tacoma International Airport at 6 a.m. For
             the first time, the highest bidder in a Mileage Plan™
             auction will meet the flight and receive the ceremonial first
             fish, a beautiful 40-pound king salmon, donated by Ocean Beauty
             Seafoods, along with a travel and prize package plus other
             amenities. The special online auction benefits Alaska Airlines'
             Charity Miles program.

  WHO:       Ceremonial Copper River salmon, plus about 20,000 pounds more
              fish
             Glenn Johnson, executive vice president, Alaska Airlines
             Tom Sunderland, director of marketing, Ocean Beauty Seafoods
             Alaska Airlines Mileage Plan member auction winner

  TIMELINE:  5:00 a.m.  News media may arrive for setup, security badging
                        and safety briefing
             5:30 a.m.  Participants on hand for advance interviews
             6:00 a.m.  Fish-filled 737-400 freighter arrives
             6:10 a.m.  First salmon presented to auction winner and seafood
                        processors
             6:40 a.m.  Salmon loaded onto fish trucks

  RSVP:      To arrange event access, please contact Pam Miller at
             (425) 864-6485 or pam.miller@alaskaair.com by 1 p.m. on
             Thursday, May 15.

             Media contact:
             Pam Miller
             (425) 864-6485

PRNewswire — May 12
First Call Analyst:
FCMN Contact:

SOURCE: Alaska Airlines