By now you’ve all seen the new commercials featuring Russell Wilson, starting quarterback for the Seattle Seahawks and Chief Football Officer for Alaska Airlines.

But what really went on behind the scenes of the 12-hour shoot? Seattle’s Evening Magazine has the story.
“It was a glimpse into the mind of a champion,” says Alaska Capt. Mike Swanigan.
See the commercials again, and learn more about our Chief Football Officer – as well as some special perks for fans – at alaskaair.com/gorussell.