Diversity, equity and inclusion

Honoring Martin Luther King Jr. & beloved designer Adé Hogue

Martin Luther King Jr.’s quote on the side of the Our Commitment aircraft is meaningful to us in more ways than one. It represents our joint commitment to advancing racial equity and education with our long-standing partner, UNCF. It also reminds us of Adé Hogue, a talented, Chicago-based artist, designer and friend of the Alaska family who was taken from this world far too soon.

Alaska Airlines reveals “Our Commitment” aircraft in partnership with UNCF to promote education and equity

We are on a journey to make Alaska Airlines a place where everyone belongs and has opportunity. We also believe education is the key to equity and representation, with the power to transform the lives of young people––opening doors to careers in aviation and beyond. In partnership with UNCF, this special aircraft is a symbol of our commitment to education and advancing racial equity at Alaska Airlines, and we hope it inspires others as well.